Corporate Marketing & PR Manager at SureChill

Key Responsibilities:

• Create and develop engaging, imaginative communication material/campaigns that capture the essence of the brand and convey the impact that SureChill has on people's lives.
• Develop compelling and eye-catching materials that engage the reader and resonate with our diverse audiences and stakeholders.
• Create marketing programs to support specific marketing objectives across various channels and segments, aligning with our overall strategic marketing plan.
• Market through various channels, build prospect databases and leverage data and insights to drive marketing initiatives.
• Develop business cases for marketing programs at the proposal stage and provide recommendations on marketing tactics.
• Evaluate the impact of marketing programs in achieving their stated objectives, including their influence on lead generation, conversion rates, and customer retention.
• Propose and oversee marketing research projects to generate consumer insights that enhance marketing strategy and communications.
• Manage relationships with internal stakeholders, external agencies, and vendors to ensure the successful delivery of marketing programs.
• Lead the execution of marketing programs from start to finish, fostering collaboration.
• Communicate and collaborate with international stakeholders, both internal and external.
• Provide ad-hoc business and commercial support as needed.

Does this sound like you?

• Bachelor's degree in Marketing, Business, or related fields, with 5+ years of relevant experience in leading marketing initiatives.
• Strong and relevant experience working in Africa and an understanding of the channels and culture that should be taken into account for last-mile marketing.
• Experience in building marketing programs and reporting on the results.
• Creative, Innovative thinker, with a hands-on approach towards problem-solving and critical thinking
• Ability to engage with and build strong stakeholder relationships both internally and externally
• Exposure to working with marketing agencies, media relations and digital marketing teams
• Self-starter, proactive and independent professional, with a keen eye for detail
• Proficiency in managing digital and direct response marketing.
• Possessing engaging and creative writing skills with an eye for detail, capable of crafting outstanding emails and producing eye-catching and exciting collateral.
• Strong project management skills and a track record of delivering effective campaigns.
• Familiarity with working on MailChimp and Social Media Platforms.
• Strong problem-solving ability, including a metrics-driven thinking approach.
• Ability to travel as necessary.