Brand Manager at Aldelia Limited

Responsibilities

• Identifies opportunities, leads the innovation process, develops and implements innovations delivering the targeted Gross Margins following the StageGate Methodology.
• Develops a rolling Innovation Glide Path of 36 months.
• Develop deep, actionable consumer insights (wrt.. to the Category) along with the CMI team & R&D Chef
• Work with the Marketing Manager to develop a consumer resonant Brand Architecture and Brand Lighthouse (Positioning).
• Manage the development of pack designs.
• Help develop consumer validated winning communication for the brands.
• Develop platforms for consumer (& trade activations).
• Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans (across touchpoints) to generate demand for the brands launched and achieve penetration, market share targets
• Appropriate pricing and trade margins
• Consumer Communication Plan .
• Consumer Activation Plan (incl platforms for consumer and trade activation).
• Develop and implement best in class launches (planning & execution) for NPD.
• Maintain Equity Guardrails; Ensure consistency of communication and adherence to the Brand Lighthouse in various touchpoints by all.
• Ensure execution of brand plans on time and budget.
• Monitor, analyse and report brand/ category performance.
• Management of external agencies (creative, research, media, BTL) to deliver the best output and ontime execution.
• Have a close pulse on consumer trends, competitive activity, category developments and sales information.
• Understand how consumers assimilate media  Implement efficient media planning & buying.
• With support from CMI & Chef, ensure effective management of internal and external research projects using the right tools and techniques.
• Help with Trade Marketing Requirements at/ post launch.
• Responsible for developing and launching new products/ brands by scoping out opportunities and ensuring Top Line and Gross Margin delivery.

Requirements

• Degree from a good University
• Job experience: 4 years minimum experience in Brand Management.
• Marketing Technical (including Digital) Skills.
• Sales & Basic Finance Skills.