School Marketing Manager at Westside Academy

Job Description

• A School Marketing Manager raise the visibility of the school management by carrying out an effective marketing and communication plan in order to attract new students across Westside Academy portfolio of programmes, publicise the strengths of the academic faculty and promote the profile of the School as a whole to external audiences.

Duties And Responsibilities Possess good marketing Communication skills such as:

• Website and other e-marketing communications:
  • Updating Westside Academy social media accounts
  • Updating information about Westside Academy on external websites and directories
• Marketing collateral and publicity material:
  • Writing and producing marketing material (brochures, posters, flyers etc.) for Westside Academy programmes, liaising with the relevant academic staff including Directors of Studies and Admissions
  • Preparing marketing collateral for Westside Academy corporate relations activities
  • Preparing PowerPoint presentations for senior academics at recruitment events and conferences
  • Coordinating and writing the School’s entries into University prospectuses
  • Assisting in compiling media plans vi) Responsible for Westside Academy publicity stands and other event-support materials
  • Managing the stock of all marketing collateral i.e. brochures
• Public Relation:
  • Liaison with academic and administrative staff to request and collate information for in-house publications
  • Proactively searching out information for PR purposes and writing press releases
  • Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
  • Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students
  • Updating the School’s PR notice boards
• Exhibitions and recruitment visits:
  • Coordinating Westside Academy presence at exhibitions both nationally and internationally
  • Representing and promoting the School at national and international exhibitions and providing market analysis post-event
  • Managing the supply of literature to the International Office and collating and dispatching literature and other display material to exhibition venues worldwide
• Events:
  • Coordinating the School’s annual graduation prize-giving
  • Marketing support for the School’s annual Induction activities iii) Coordinating School events in relation to major accreditations and audits
• Possess a good market analysis, planning and new programme development: Input into Westside Academy marketing plans, gathering market intelligence and working to analyse results in relation to the School’s marketing plans.
• Possess a good market Intelligence: Gathering information on competitor schools and programmes. Also gathering information on Westside Academy programmes for use in rankings and other forms of market analysis.

Qualifications

• Applicant must be a Graduate with a minimum of HND qualification
• Must have at least 2 years working experience in Marketing or any other related field.