Job Title: Marketing Manager Wellness
Location / Town / City: Ilupeju, Lagos
Location - Country: Nigeria
Reporting To: Marketing Director
Type of position: Permanent
To plan, direct and co-ordinate all strategic and marketing activities of the Wellness category in order to achieve growth -profit - and marketing objectives, within a three year planning horizon.
1.Develops strategic long, medium and short term plans for brands by:
•Developing strategies that will deliver the 3 year sales, profit and marketing objectives for the category
•Championing the category planning process, this directs the internal brand plans
•Analysing past performance, economic variables etc, against the backdrop of growth - and profit objectives, in collaboration with the brand team and other key stakeholders
•Overseeing the implementation of innovation across the portfolio
•Ensuring that the Wellness team is familiar with the science behind the brands (Brand Science training) in order to apply relevant innovation and support plans to the brands.
•Developing detailed 1 year plans for all new and existing brands which will ensure the achievement of strategic objectives in conjunction with Brand Managers and aligned agencies.
•Re plans to accommodate deviations / changes in market conditions by devising and implementing new action plans, in order to ensure the brands retain their competitive advantage
•Collaborates with global category teams
2.Directs and co-ordinates the implementation and achievement of agreed plans by:
•Providing leadership and coaching to the Wellness team.
•Initiating and co-ordinating progress on all projects to the leadership team.
•Facilitating implementation with other functions within the organisation as well as with aligned agencies.
•Overseeing the monthly management of the advertising and promotions budget.
3.Monitors, analyses and evaluates market place developments relating to:
•Own and competitive developments.
•Sales and supply chain performance.
4.Manages and motivates staff by:
•Acting as a mentor and providing ongoing coaching to direct reports and other team members in preparing staff for future roles.
•Identifying training and development needs via the performance appraisal process.
•Recruiting and selecting staff in conjunction with Human Resources.
•Championing succession planning through the talent review process.
5.Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations and usage experiences, through tools such as advertising and promotions management, in order to build strong brands and ensure the long-term profitability of the company.
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