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  • Executive Position at Alara

  • Posted on: 2 September, 2014 Deadline: Not Specified
  • View Jobs in Creative / Arts View All Jobs at ALARA
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    ALARA is a luxury lifestyle brand dedicated to contemporary art, design, fashion, cuisine and culture. The concept store is located in Lagos, Nigeria and will feature inspirational objects of African origin alongside international design. ALARA was created by Reni Folawiyo, and the Lagos store has been designed by renowned architect David Adjaye – It features an exhibition-style retail space, a restaurant and terrace lounge, and an art gallery. ALARA means “wondrous performer”.

    General Manager


    Job description 

    Principal Liaison

    • Establish and maintain strong working relationships with all stakeholders namely - shareholders, management, staff, suppliers, and our clients

    Strategy and Operations

    • Provide strong management control over all business disciplines – sales, marketing, finance, operations, customer service/hospitalityand human resources.
    • Develop company strategy and the financial and business plan for all segments of the Alara business covering retail, restaurant, art gallery and interior design consultancy.
    • Manage and deliver stated business objectives, in accordance with approved budgets, set and agreed to by the CEO/Directors.
    • Call upon additional Company resources where and when they may be required to assist and support the entire business-delivery process.
    • Implement, monitor and if required, improve general operational methods and systems to ensure Company strategies-business objectives, budget targets and action- plans are achieved.
    • Ensure optimal utilisation at all times, of all Alara’sphysical assets, bymaximising efficiencies and applying all resources at General Manager’s disposal.
    • Supervise low-performing departments to drive quick, sustained and effective turnaround in performance.
    • Ensure that the highest levels of quality in the look and feel of the Store/Restaurant is applied at all times and is in line with the MD’s requirements.
    • Ensure that continued, timely, and efficient support is provided by the Administration and Support Services Team.
    • Ensure that excellent customer service isimplementedacross the business
    • Oversee the appropriate level of security and stock control to minimize theft
    • Conduct regular walk-throughs within the concept store with a view to monitoring employee performance, management, staffing levels, customer service, back-store management, cleanliness and overall look and feel.

    Marketing Communication and Business Development

    • Accountable for the development and implementation of the concept store’s marketing program, corporate communication, and public relations
    • Directly oversee the Business Development/Marketing Executive to effectively implement the marketing plans of the business.
    • Ensure marketing plans and campaigns for the concept storeare effectively implemented in order to support business objectives.
    • Contribute to building the Alara brand that places the Company as the go-to brand for the best available luxury goods within West Africa.
    • Work closely with the Retail Manager, Restaurant Manager, Art Manager and Design Consultancy business to actively drive sales so as to meet annual revenue budget.
    • Suggest methods and strategies for meeting forecasted revenue and profits.

    Operations and Logistics Management

    • Supervise the activities of the Operations Manager to ensure a seamless logistics process for the concept store and restaurant
    • Ensure inventory management and stock control are in line with laid down Company policies and procedures.

    People Development

    • Provide leadership and direction to subordinates towards the achievement of goals and objectives.
    • Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
    • Communicate any organizational changes and mitigate risks through effective change management.
    • Build loyalty with our staff that provides them with job security, peace of mind, the opportunity to grow and develop as individuals and to reward them appropriately on a performance driven basis through standard and incentivised remuneration.
    • Ensure the highest level of professionalism across each one of the departments by overseeing recruitment, training, management and career development of staff
    • Ensure all employees and managers adhere to laid down policies and procedures within the Alara brand


    • Oversee all managers and department heads as their direct supervisor.
    • Develop the overall budget in coordination with the CEO and respective functional heads and suggest implementation strategies.
    • Support the MD in developing and implementing a comprehensive business and brand portfolio strategy.
    • Establish both monthly and annual sales targets for the business.
    • Develop a comprehensive risk management framework for the business.
    • Ensure the seamless running of all departments and develop action plans

    Desired Skills and Experience


    • An understanding of the domestic business landscape and the retail trends of HNIs
    • Excellent client-service skills, with an ability to listen and anticipate clients’ needs and requirements
    • Entrepreneurial, self-starter with a hands-on approach and a confident ability to lead others
    • Excellent/high level networking skills to build and maintain relationships with key accounts, principal stakeholders/business partners.
    • Strong and proficient administrative skills across all business disciplines as well as a methodical, disciplined and accurate reporting approach.
    • Ability to manage resources to achieve company's objectives and targets.
    • Must be able to cope with the timelines and pressures of the domestic business environment
    • Experience in formulating policy, and developing and implementing new strategies and procedures.
    • Ability to develop financial plans, analyze and interpret financial data.
    • Ability to deal with a multitude of diverse challenges requiring a strong and calm attitude
    • Strong interpersonal and communication skills with a proven ability to lead and mentor staff
    • Must possess drive, enthusiasm and creativity
    • Ability to motivate teams and manage resources
    • A presentable and tidy appearance at all times, reflecting a high level of professionalism, integrity and interest levels in full accordance with the seniority of the position
    • Must be passionately driven by a personal desire to succeed


    • A degree from a reputable university
    • At least 5-9years’ experiencewith a minimum of 5 years’ at executive level
    • Experience in Retail, Hospitality or a similar business environment
    • Previous experience in Africa would be advantageous

    Method of Application

    To apply for this position, click here

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