Communicate key messages using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between Etisalat and its public.
Monitor and conduct research to find out the concerns and expectations of Etisalat's stakeholders and report and explain the findings to the PR team.
The main duty and the responsibility of the public relation analyst revolves around planning, developing and implementing public relation strategies by liaising with the PR specialist and Manager.
Answering enquiries from media, individuals and other organizations, often via telephone and email, collating and analyzing media coverage, researching, writing and distributing press releases to targeted media
Write and edit communication materials, speeches, articles etc maintaining and updating information on the Etisalat website.
Not just attending but also organizing events including press conferences, and press tours also sourcing and managing speaking and sponsorship opportunities
Maintain and manage the public relation aspect of a potential crisis situation
Gain understanding and support from all stakeholders to the business as well as influence opinion and behaviour of the target audience.
Use all forms of media and communication to build, maintain and manage the reputation of the business.
Perform any other duties as assigned by the Manager, Public Relations
First degree in journalism, mass communications or any relevant discipline.
Experience, Skills & Competencies
Minimum of one year post NYSC work experience. Previous experience in public relations or marketing communications will be an advantage.
Define, develop and gain buy-in for the implementation of strategic initiatives aimed at enhancing Etisalat Nigeria's social media engagement activities.
Build links within social media circles; socialize relevant social media communities on Etisalat Nigeria's online presence.
Create and gain buy-in for a comprehensive social media strategy which includes programmes aimed at utilizing social media marketing techniques to increase visibility, membership and traffic for all Etisalat Nigeria products, services, activities and events
Ensure that implementation of all social media strategic initiatives is in line with Etisalat Nigeria's overall business and corporate communications objectives
Enhance Etisalat Nigeria's social media outreach by conducting research to identify relevant online influencers
Collaborate internally on developing and managing online strategic partnerships for all business units/ functional areas and projects
Keep abreast of social media tools, trends and applications in order to apply acquired knowledge towards continuously improving and enhancing Etisalat Nigeria's use of social media in achieving overall corporate objectives
Strategize with the Manager-Public Relations to drive and embed adoption of innovative social media techniques and practices in the corporate culture and for all products and services
Support the Manager-Public Relations with continued development and promotion of best social media practices and thought leadership
Measure the impact of social media on overall marketing efforts
Collaborate with other members of the Public Relations team to amplify social media activities
Perform any other duties assigned by the Manager-Public Relations
First degree in Arts or Social Sciences or equivalent in a relevant discipline.
Experience, Skills & Competencies
Three (3) to five (5) years relevant work experience.
Experience in creating social media content is essential.
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