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  • Posted: Jan 17, 2020
    Deadline: Jan 31, 2020
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    Get the best health care benefits in Nigeria with our carefully tailored plans for you and your family.
    Read more about this company

     

    Digital Marketer

    Responsibilities include, but are not limited to:

    • Plan, execute and track all digital marketing, including SEO/SEM, marketing database, and social media
    • Understand the customer journey and devise strategies to successfully get customers from one part of the funnel to the next
    • Measure and report performance on all digital marketing campaigns, and assess their goals (KPI/ROI/OKRs)
    • Identify trends and insights, and optimise spend based on those insights
    • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
    • Collaborate with internal teams to optimise the user experiences
    • Collaborate with partners and vendors for joint digital campaigns as needed

    Requirements:

    • Bachelor’s degree in business and/or marketing is preferred
    • 2-4 years of proven work experience in digital marketing
    • Experience managing SEO/SEM, marketing databases, and social media
    • Strong analytical skills and data-driven thinking
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    • Experience with A/B testing
    • Solid knowledge of website analytics tools (e.g., Google Analytics)
    • Experience in setting up and optimising Google Adwords campaigns
    • Working knowledge of ad-serving tools and able to recommend the best tools for the company’s needs
    • Working knowledge of HTML, CSS, JavaScript, and some graphic design is a plus
    • Female candidates are encouraged to apply
    • This role is a remote position with preference given to candidates based in Lagos.

    Method of Application

    Interested candidates should email a CV by 5PM on January 31st.

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