Trade Marketing Officer at HealthPlus Limited

Reference #: MKT/TMO/12/2019
Location: Lagos
Contract Type: Permanent
Job Functions: Advertising,Communications,Creative,Marketing,Media,Social Media,Trade
Industries: Advertising,Health / Fitness / Beauty,Marketing,Media,Retail,Sales

Specification

• Assist in the development of timelines for implementing marketing campaigns and events. Monitor to ensure adherence to timelines
• Coordinate the ordering and deployment of marketing materials (e.g leaflets, posters, banners, promotional materials)
• Plan, organize and executive marketing and sales programs
• Develop yearly promotional plan in line with brand guidelines, sales feedback and shoppers' insights
• Track market and company sales performance, generate leads and drives sales
• Gather and report customer intelligence to the marketing and retail operations teams
• Monitor and document marketing activities of competition with regards to special offers, new product, revamps, CSR initiatives and advertising campaigns
• Create programs that drive brand loyalty across trade and customers touch points
• Liaise with retail expansion department and branch managers to identify marketing opportunities for promoting company’s products and services
• Work closely with marketing teams to create marketing programs to leverage opportunities
• Supervise marketing assistants and field promoters to ensure thorough coverage of targets areas
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company
• Compile daily reports of unit’s targets and achievements
• Conduct periodically trade visit to assess new branches implantation in key markets
• Assess branch activation success and prepare closing report for major launches
• Act as the point persons for outside, inside and partner sales teams
• Attend trade shows, exhibitions and events to market company products and services
• Keep abreast of industry treads and new market opportunities
• Identify different events for customer engagement, trade promotion and market activation
• Generate and maintain quality customer database from all experiential marketing and events
• Ensure all signage deployed at branches are in line with the brand standard and must be visible, impactful, stable and appealing
• Follow up to ensure all brand assets produced and deployed are aimed at achieving the marketing objectives
• Ensure a 360-degree branding of all company’s events and all events supported by the company
• Ensure brand visibility across all customers touch points
• Pre and post trade promotions evaluation through: estimated ROI, store foot fall figures, incremental sales and market feedback as well as market data interpretations
• Work closely with Finance to validate all promotions for future planning and efficient achievements
• Conduct quarterly market visits in coordination with Marketing Manager
• Timely submission of periodic reports and competition activities
• Faithfully discharging all duties according to laid down standard operating procedures (SOPs) to ensure smooth running of the business.

Requirements

• First degree in Marketing, Mass Communications, Statistics, Creative Art or English Language
• Membership of Advertising Practitioners Council of Nigeria (APCON) or National Institute of Marketing of Nigeria (NIMN) is an added advantage
• Minimum of 3 years working experience in an entertainment, fashion, beauty, pharmaceutical, FMCG, retails or telecommunications
• Experience in fast-paced sales or FMCG environment driving performance to reach targets with a focus on driving brand visibility, products availability and sales/revenue generation
• Experience in customer relationship management
• Hands on experience in market activation, customers engagement, field marketing, guerrilla marketing and brand experience
• Proven experience in trade marketing and consumer marketing role with exposure to marketing communications mix elements
• Experience in integrated marketing mix, market segmentation, targeting and positioning
• Highly creative with experience in identifying target audiences, market opportunities, BTL vehicles and devising marketing programs that engage, inform, educate and motivate customers
• Ability to take initiatives
• Excellent communications and interpersonal skills
• Strong attention to details
• Ability to build external and internal relationships and partnerships
• Exhibit professionalism and strong knowledge of beauty industry
• Ability to plan, prioritize and manage multiple tasks and deliver to tight deadlines
• Experienced in analyzing large amounts of data and trends
• Ability to generate new ideas, be accountable and responsible
• Communicates effectively to all levels of the organization
• Excellent organizational skills
• Excellent proficiency in Microsoft Office Suite
• Excellent knowledge of marketing and marketing communications.

Salary
Market Related.