Social Media Specialist at An Advertising Firm

SUMMARY:

 Social Media Specialist is responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

DUTIES AND RESPONSIBILITIES:

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback
• Contribute to the creation and execution of digital and social ad strategy, development and analysis
• Implement digital audits, analyzes results, deliver initial findings and recommend strategies
• Analyze metrics across multiple social channels and recommend ways to optimize performance
• Execute research related to social media platform and advertising updates, and new tools and applications
• Audit online campaigns, identify key findings and recommend best approaches
• Running Facebook and Instagram ad campaigns in Facebook Ads
• Anticipate client and team needs and offer to help before being asked
• Spots industry news and trends, and shares with the team

 RELATIONSHIP:

Report functionally and directly to the Head of Operations

Work collaboratively with all other employees

KEY PERFOMANCE METRICS

•   Number of likes and shares monthly
• Number of Comments and profile visits monthly
• Number of active followers
• Number of brand mentions monthly
• Number of leads monthly
• Number of conversions monthly

Competency Requirement

Generic Competencies

• Proactive
• Reliability
• Team player
• Consistency
• Self-motivation
• Attentiveness
• Creative mindset
• Adaptive
• Strategic
• Time management skills
• Functional Competencies
• Ability to communicate effectively and remain   calm and courteous under pressure
• Customer service skills
• Attention to details
• Research and planning skills
• Great interpersonal and communication skills
• Strong analytical and writing skills
• Critical thinking and problem solving skills
• Organised and efficient
• SEO Driven

Person Specification:

• Academic Qualification
• BSc degree in Marketing, Advertising or relevant field

Professional Qualification

Recognized and relevant professional qualification(s) will be an added advantage

Experience :  Minimum of 3 years relevant experience in a similar position

Location: Ikeja, Lagos

Working requirement:   Permanent