Marketing Officer at Masters Ville School

Main Responsibilities
Brand Strategy:

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends

Brand Awareness:

• To develop and manage all digital marketing strategies and campaigns in line with the schools’ vision
• To design and build a strong social media presence
• To develop and design contents for email marketing and social media platforms in line with educational trends and schools’ values
• To monitor, measure and report performances of all digital marketing campaigns and assess against goals (ROI and KPIs)
• To work with the marketing team in sending leads for conversion to potential student recruitment
• To promote and create online awareness of all school events and activities
• To develop and design surveys to test brand awareness from time to time

Brand Integrity:

• Develop strategies and marketing campaigns across print, broadcast and online platforms to ensure that the school’s brand promise to meet customers’ expectations and to build the credibility of brands
• Supervise advertisement design and other forms of marketing resources to maintain consistency in branding by following the school’s brand manual
• Ensuring all ‘output’ from the brand is consistent. e.g. Marketing resources like brochures, website, videos, event stalls, and e-mail marketing campaigns.

Content Creation:

• To regularly produce various content types, including email and social media posts
• Actively manage and promote our website/social media handles and pitch articles to relevant third-party platforms
• To edit content produced by other members of the team
• To analyze content marketing metrics and makes changes as needed
• To collaborate with other departments to create innovative content idea

The Qualities and Key Skills Required

• Experience of a similar role in another educational establishment will be a distinct advantage but it will be just as important for a candidate to demonstrate commitment to the School and the potential to develop and learn.
• In-depth understanding and appreciation of the principles and practices of marketing /branding management
• Excellent written and verbal communication skills
• Able to interact well with people at all levels
• Management and motivation of others
• Media management
• Website management
• Market research

Qualifications

• HND or B.Sc with at least 2 years working experience
• Recognised marketing qualification will be an added adavantage