Junior Brand Manager (Home Care) at Tropical General Investments (TGI) Group

Job Purpose

• To create, Build and Establish a brand image for all TGI Distri Brands.

Responsibilities

• Develop and manage Strategic Brand plans within budget and on time, coordinating the resources and working with cross functional teams of the organization to achieve approved objectives.
• To create, build and establish brand image and awareness by planning, developing & implementing effective advertising & promotion strategies, with a 360 degree campaigns (ATL, BTL, Digital, PR, On-ground activations etc.).
• Media planning and execution, tracking the category on constant basis. Conduct ROI of all campaigns.
• To drive Innovation by identifying areas of potential market for new product(s) and conduct market survey and research to confirm its priorities.
• Strong on Project management – Create project networks, track on regular basis, drive the team and take ownership and accountability to lead it.

Business Performance:

• To manage the A&P budget efficiently to achieve agreed brand profitability via coordinating with CMM for cost efficient media buying, Supply chain for promotional materials and customer marketing for trade promotions
• To achieve target brand volume by coordinating with sales team. Liaise with sales for implementation of agreed distribution strategies
• To achieve profitability of assigned brands by implementing pricing strategies and by optimizing costs and maximizing value of the portfolio.
• Monitor the performance of the assigned Brands against budgets and take corrective action wherever required to achieve the objectives

Consumer & Market Intelligence:

• To constantly engage Consumer and market intelligence - Planning & conducting market research, coordinating with Sales team and agencies.
• Developing a deep understanding of customers by personal interaction and through formal research
• Understand products offerings and approach of key competitors & aspired-to brands

Requirements

• HND or B.Sc in Sales and Marketing
• 2-3years experience in brand management at an FMCG
• Professional qualification in Marketing/Branding is an added advantage
• Knowledge of office management systems and procedures
• MS Office and English proficiency
• Outstanding organisational and time management skills