• Vacancy at Wakanow.com

  • Posted on: 12 July, 2014 Deadline: Not Specified
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  • Wakanow.com is Nigeria’s leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.

    Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.

    Analyst – Loyalty Rewards Program

     

    The Analyst’s role is to provide back-end CRM analytics support for Wakanow’s  loyalty rewards program. This includes building a robust customer database, analyzing customer churn, and setting marketing targets for customer retention/lift to inform loyalty point system. 

    Responsibilities

    Building Customer Database

    • Identify gaps in existing customer information system.

    • Propose and implement creative solutions for organizing customer data.

    CRM Analytics

    • Shed light on baseline customer churn.

    • Set marketing targets to improve customer loyalty.

    • Devise points system.

    Desired Skills and Experience

    Formal Education & Certification

    • Bachelors degree in Marketing

    • Technically literate, basic knowledge of computer science & SQL a plus. 

    Knowledge & Experience

    • 3 years experience in online marketing, finance background a plus

    • Familiarity/experience with CRM and loyalty programs

    • Superb proficiency in Excel

    • Conversant with basic programming principles                        

    Personal Attributes

    • Creative

    • Self-starter; good judgment with demonstrated leadership skills.

    • Strong interpersonal, written, and oral communication skills.

    • Ability to prioritize and execute in a fast-paced setting.

    • Proven analytical and problem-solving abilities with attention to detail.

    • Experience working in a team-oriented, collaborative environment. 

    Work Conditions

    • On-call availability.

    • Sitting for extended periods of time.

    • Occasional work after-hours.

    Method of Application

    To apply for this position, click here

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