Analyst, Customer Value Management - Commercial at MTN Nigeria

Employment Status: permanent
Department: Customer Value Management

Job Descriptions

• Assist in the development, implementation and measurement of various Below The Line campaign programmes that focus on customer retention and customer life-cycle management.
• Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.
• Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy on the network
• Identify opportunities within the base for revenue optimization and campaign management with the aim of developing relevant programmes to address these opportunities
• Monitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaigns
• Design and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-up
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Ensure no revenue dilution as a result of campaign activities
• Provide support to campaign segmentation analyst as required.
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle
• Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management and analytical needs
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.

Job Condition

• Normal MTNN working conditions
• May be required to work extended hours

Experience & Training
Experience:

• 3-7 years’ experience in an area of specialisation; with experience working with others
• Experience working in a medium sized organization
• Experience in Database/Direct Marketing or Product Management in telecommunications industry
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
• Expertise in experimental test design
• Experience with major campaign management platform(s) within telecoms industry
• Demonstrable data-mining, analytical skills and segmentation techniques
• Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

Minimum Qualification
B.Sc., B.Tech, B.A or or HND