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  • Posted: Sep 19, 2019
    Deadline: Not specified
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    Jumia is your number one Online Shopping solution in Nigeria. There is an online electronic store where you can purchase all your electronics, as well as books, home appliances, fashion items, shoes, mobile phones and more online and have them delivered directly to you. Jumia has payment options that suit everyone, and we have a payment-on-delivery option fo...
    Read more about this company

     

    Head of Performance Marketing - Jumia

    Responsibilities

    • You will be responsible for developing and leading the strategic plan and vision for digital platform development such as website content, e-commerce, personalization, testing, marketing, and digital technology.
    • The role also entails working closely with the commercial team on planning and ensuring country targets are being achieved.

    In particular you will:
    Project & Process Management:

    • Achieve country marketing performance given business targets. This includes budget allocation and monitoring to maximize return of investment per customer. With help of the marketing mix, anticipating the business direction, considering country specifics and best practices.
    • Together with commercial team, define and plan monthly sales campaign
    • Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance
    • Keep team's workflow and deadlines aligned with overall campaign goals
    • Own event calendar, anticipate marketing planning given business strategy
    • Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.
    • Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with the business targets.
    • Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.

    Marketing Strategy:

    • Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPI´s to improve marketing efficiency;
    • Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies;
    • Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);
    • Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;
    • Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.  

    Performance Analysis (Web & Finance):

    • Coordinate department/vertical specific reporting that will feed the marketing efficiency plan;
    • Present post-mortem campaign efficiency to Global Head of Marketing, country MD´s and other stakeholders as required;
    • Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.

    Global Marketing Team Member & Support:

    • Actively anticipate to the definition of the Marketing plan;
    • Participate and propose potential global marketing process & strategy improvements;
    • Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD´s and other PMO’s;
    • Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.

    Professional Skills & Qualifications

    • Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.
    • 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
    • High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
    • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
    • Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
    • Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platform

    We Offer

    • A unique experience in an entrepreneurial, yet structured environment
    • The opportunity to become part of a highly professional and dynamic team working around the world
    • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures

    go to method of application ยป

    Commercial Quality Analyst

    Reports: The Commercial Quality Analyst will report to the Head of Commercial Planning.

    Responsiblities

    • Assess and maintain the quality & integrity of Performance Steering Actions and Pricing battles
    • Defining SOPs and creating processes to ensure we have a clear set of guidelines to improve performance steering process
    • Validate the performance-related actions and make sure the right set of battles are provided to the category teams
    • Defining thresholds to assess and validate the quality of work received from third-party vendors
    • Audit the work of third-party vendors to ensure they are meeting their SLA
    • Meet the targets in terms of total audits in a day and plan action items to improve the quality score

    A successful candidate will be:

    • Action-oriented and result-oriented
    • Strong interpersonal skills: active listening, teamwork, positive attitude, conflict resolution, and integrity.
    • Well organized and fast learner
    • Very independent with a strong ability to go further than the expectations

    Required Background and Technical Skills

    • Recent graduates with a background in Business Administration, Commerce or any related fields
    • Proficiency in MS Office and Excel
    • Six Sigma Green Belt (Preferable but not mandatory)
    • As a whole, we expect someone passionate, creative and able to work efficiently. We expect a leader.

    We Offer

    • A unique experience in an international, entrepreneurial, yet structured environment
    • Unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures
    • The opportunity to be part of a team full of talented people with the best backgrounds.

    Method of Application

    Use the link(s) below to apply on company website.

     

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