Brand Strategist at First Excelsia Professional Services

Purpose of the Job

• This role is responsible for all research pertaining to strategy and creative development, Provides in-depth competitive analysis & insight to Clients regarding consumer preference, bringing the consumer story and market dynamics into the brand communication creation process.
• Drive the clients’ strategy canvas by researching, gathering, defining and clarifying deep consumer/markets insights that constantly drive agency’s creative solutions.
• Additionally, the senior strategist is responsible for unearthing, spearheading and developing new and independent revenue sources for the agency

Reporting Relationships:

• Reports to: directly to the Creative Director or Director, Brand Strategy.
• Supervises:Talents within the brand Strategy unit with special emphasis on grooming candidates/students on internship.

Key Responsibilities
Overall Daily/Weekly Responsibilities:

• Design cross-platform campaigns for clients’ brands that deliver effectively on client outcomes.
• Facilitate the attainment of top quality in research, planning, briefing and presentation.
• Research, document and present the drivers of the critical business outcomes of clients’ brands and work with Team Lead – Relationship Strategy in structuring up-selling and cross-selling activities.
• Collaborate with the Account Management team, Creative Team and Media Team to define project objectives, set performance metrics and establish project approach.
• Facilitate brainstorming sessions with cross-functional campaign teams to synthesize actionable, effective, unpopular and edgy marketing ideas and solutions.
• Conduct monthly competitive analysis on agency’s brands and proactively share market trends and growth insights with clients.
• Keep abreast of emerging trends, behaviours, technologies and competitors
• Evolve new business ideas either for new business prospects or existing clients (to spurn new revenue streams).
• Target Audience identification and profiling
• Time Management.
• Constantly creating enabling environment for all talents within the brand strategy unit

Working Relationships

• Within the Agency: Account management, creative, media, strategy, talent management and finance units.
• Outside the Agency:Clients, Vendors

Qualifications

• Minimum of honors Bachelor's Degree in any Numerate, Communication or Behavioral Sciences from a recognized institution. Advanced or professional certification will be an added advantage

Person Specification:

• Highly articulate and passionate about human behavior and patterning. Must be gifted in the art of persuasive selling and marketing engineering.