eCommerce Manager at Lumos Nigeria

Job Descriptions

• The eCommerce Manager provides support for strategy development and sales performance while managing the eCommerce function within Lumos, with support and inputs from Digital Marketing, Sales, Logistics and Supply Chain functions. The role holder will be responsible and accountable for online sales (E2E).
• Key relationships and influence include Digital Marketing, Sales Director, Supply Chain Leads, Executive Management (CEO’s office), Digital Agency, Website Vendor, 3rd party eCommerce.

Job Responsibilities

• Effective listing (including the definition and set up of fulfilment, reconciliation process, platform testing and reporting) on key ecommerce platforms in Nigeria, and implement an online store on www.lumos.com.ng
• Manage all online activity in relation to traffic acquisition, leads generation and conversion, sales to deliver channel KPIs
• Develop and implement ecommerce strategy in order to improve sales performance across eCommerce landscape
• Work closely with Digital marketing team for web optimization, SEO, SEM and leads management, PPC, Display, affiliates, email marketing and social media ensuring mobile-first orientation for all eCommerce solutions
• Research market in order to discover new trends and technologies in order to improve performance across website and 3rd party sites
• Analyse various data to deliver data-driven strategies in order to achieve KPIs
• Periodic reporting on channel performance to Sales Director and VP Marketing

Skills & Knowledge
Educational Qualifications & Functional / Technical Skills:

• Education: minimum of Bachelor's degree in Business or related field. However, hand’s on experience managing Digital and Ecommerce platforms is more relevant here.

Relevant Experience:

• 3-5 years of experience in a similar role
• Experience managing eCommerce platforms from ideation through to implementation, sales and fulfillment
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics will be n added advantage
• Relevant certifications in Digital Marketing, marketing, eCommerce or related fields
• Strong marketing and tech background with an understanding of Sales, Selling and online revenue streams
• Experience developing and overseeing digital marketing strategies for eCommerce platform and owned-online stores

Other requirements (Behavioral etc.):

• Excellent understanding of web design and web analysis
• Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels are critical to success in the role
• Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools