Channel Development Manager at Lumos

Job Description

• The channel sales manager is responsible for identifying, developing and onboarding trade partners (and partner stores), managing direct sales channels (mobile point of sales, online/e-commerce channels and others) to maximize sales and revenue opportunities for Lumos.

Job Summary

• Develop and deliver and manage sustainable online sales channels for Lumos (e-commerce)
• Identify and oversee the selection and on-boarding process for new Distribution Partners
• Identify, train, recruit a sales team to drive sales across mobile point of sale and direct partner outlets
• Responsible for direct sales channels’ revenue and P&L
• Reporting to Direct Sales Director, ensure proper integration and performance of defined channels to meet business objectives
• Develop and implement channel marketing plans across (awareness, brand/trade presence and visibility)
• Ensure 100% finance/controls compliance and brand consistency across assigned sales channels
• Manage relationship with all trade partner and channel resources
• Monthly reporting on sales KPI’s with channel partners and sales resources
• Close engagement with trade and consumer marketing team on opportunities, initiatives and competitive activity
• Explore cross selling opportunities within the organisation (corporate sales and secondary partnerships).

Job Responsibilities

• Articulate a long-term RTM and channel strategy for Lumos
• Manage existing direct sales channels for growth and profitability
• Set up and manage online/e-commerce channel for Lumos Nigeria
• Identify, onboard, manage and grow direct distribution partners and partner outlets in line with growth plans
• Develop additional channels in line with approved strategy, need for efficiency

Skills & Knowledge
Educational Qualifications & Functional / Technical Skills:

• First Degree in Business or Humanities
• Channel Marketing, Channel Development, Distribution Management, Indirect Sales (Distributor Management)
• Forecasting and Demand planning skills will be an added advantage

Relevant Experience:

• 6 - 8 years of hands-on (sales) channel expansion and management
• Previous experience of driving channel sales ideally within the same product category and channel.
• Excellent interpersonal skills and an ability to build strong relationships with partners.
• Strong personal network within the industry.
• Driven, highly motivated and passionate about sales.
• Professional sales training would be an advantage but not essential.

Other requirements (Behavioral etc.):

• Good communication and presentation skills
• Project management and execution skills
• Commercial acumen and proficient in sales planning and execution
• Self starter, driven and performance-oriented
• Ability to unpack ambiguity and envision the end in mind and picture of success for Channels