• Careers in a Multinational FMCG

  • Posted on: 16 June, 2014 Deadline: Not Specified
  • View Jobs in Manufacturing / Production / FMCG View All Jobs at Global Profilers
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  • Global Profilers is a Recruitment & HR Services firm specialized in recruitment in Africa; we are currently looking for a Brand Manager for our client who is a Multinational FMCG Organization.

    Brand Manager

     

    Job Purpose
    As a Brand Manager you will be concerned with creating a lasting impression among consumers and improving product sales and market share.
    Responsibilities
    * Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for the product or service.
    * Works closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand values and image are followed.
    * Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
    * Looking at the pricing of products and analyzing the potential profitability
    * Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
    * Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
    * Checking marketing copy
    * Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
    * Monitoring product distribution and consumer reactions through focus groups and market research
    * Coordinating the launch programme to external customers as well as employees

    Qualification and Experience:
    * BSc degree in Business related discipline or marketing from a reputable university
    * Minimum of 5 years experience in product development or marketing.
    *Good knowledge of Microsoft programs and packages.
    * Good analytical skills
    * Good listener, able to respond to results and consumer research
    * Excellent communicator, both verbally and in writing
    * Enthusiastic about the product area.
    * Instinctive feeling about future product concepts
    * Ability to work well with a wide range of people from different parts of the business
    * Good team leader and able to inspire others
    * Ability to manage different projects at the same time
    * Be energetic and passionate about the product specialty
    * Be organized and methodical
    * Be able to work well under pressure
    * Good presentation skills

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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