Digital Marketer at Vintz and Garnet

Job Purpose:

The job holder will provide technical digital marketing support to project the Vintz and Garnet Brand with strong focus on sales of Vintz and Garnet products and services.

Specific Responsibilities:

• Development of online/digital marketing strategy for the company.
• Revising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Implementing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign and update of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of trends in digital marketing.
• Drive traffic to Vintz and Garnet website using relevant meta tags/keywords to increase visibility on the Search Engine Results Page.          
• Source and create content for the website/blog and social media engagements.
• Plan, promote and implement email campaigns for special events.
• Any other responsibilities assigned by the line manager.

Requirements of the role

• First degree in Computer Science or Information Technology or other related field
• At least two years post NYSC experience
• One-year experience in a similar position in fashion and retailing.
• Experience of using a range of tools and applications for data reporting
• Conversant with the use of audio-visual production tools and software.
• Strong communication and writing skills
• Ability to multi task
• Excellent planning and prioritization skills
• A person of integrity, creative and takes initiative,
• Willing to work additional hours at crucial times.
• A self-motivated person able to work with minimum supervision