• Specialist, High Value Prepaid at Etisalat

  • Posted on: 10 June, 2014 Deadline: Not Specified
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  • Job Summary
        Implementing, monitoring and reporting on customer's activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
        Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager

    Specialist, High Value Prepaid


    Principal Functions
        Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products
        Support in strategy formulation and execution to foster achievement of segment targets
        Ensure quality delivery of High Value Prepaid projects within budget and on time
        Ensure the profitability of the High Value Prepaid Segment
        Identify partnership opportunities (short & long term) that will grow segments profitability and awareness
        Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.
        Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges
        Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery
        Generate and analyse weekly reports that showcase product performance and highlights areas of improvement
        Build Easylife/ Easyflex product TOMA in consumers' minds through usage of relevant communication drivers
        Coordinate product promotion, Re-vamps, launches and re-launches end-to-end
        Monitor product against market trends to ensure the product is strategically positioned for target audience
        Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business
        Research Industry evolution & competition's activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat's advantage
        Other duties as assigned by line manager or Head of department
    Educational Requirements
        First degree
        Masters in relevant course (MA/MBA/MSc) will be an added advantage
    Experience,Skills & Competencies
        3- 5 years relevant post-NYSC work experience required
        Basic Segmentation Knowledge
        Marketing plans, advertising materials and product life cycle monitoring
        Interested candidates are expected to:
            Be highly focused and success driven
            Be strategic and analytical thinkers
            Possess excellent communication skills (oral and written)
            Possess high levels of integrity and self-regulation

    Method of Application

    To apply for this position, click here

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