• Visibility Manager at Guinness Nigeria Plc

  • Posted on: 6 June, 2014 Deadline: Not Specified
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  • Guinness Nigeria Plc has a clear aspiration of being recognized as the most celebrated business in the country. This will require a step change in our focus on shoppers/consumers and customers; fundamentally different relationships with our commercial partners and the total organisation putting a much greater customer focus into everything we do. A key contributor to the success of the Guinness Nigeria PLC strategic plan is an effective customer marketing team demonstrating industry leadership- translating trade strategy and brand game plans into a world class commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.

    Guinness Nigeria PLC - We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.

    Guinness Plc is recruiting to fill the below position:

    Visibility Manager


    AutoReqId: 41616BR
    Function: Sales
    Location: Lagos
    Level: L5M1
    Reports To: Head Category Development

    Purpose of Role
    Deliver Sustainable Competitive advantage for GNPlc by:

    •     Supporting the definition of the GNPlc Portfolio Visibility strategy
    •     Translating the visibility strategy into Point of Sale Material (POSM) choices/Provide overall solution of Moment of Choice
    •     Managing effectiveness of End to end POSM process and budget; from design choices to in market execution
    •     Enabling Joint Value creation with customers via GNplc POSM solutions
    •     Winning at the MOC (Moment of Choice) via Brilliant POSM execution


    •     Translating the visibility strategy into Portfolio POSM choices
    •     Provide insights that guide category teams in strategic decisions


    •     Develop design solution for permanent POS materials.
    •     Work with category managers, marketing and design agency to come up with POSM design solutions for the categories.
    •     Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborate and align with CM for respective categories.

    Role Requirements

    •     Category knowledge capability. Developing sound, executable capability on Category and Channel trends, shopper/consumer Insights and their translation into POSM design & Choices
    •     Insight Based POSM solutions by Channel. Translating sales & Category Drivers into POSM Design and choices that enables GNplc win at retail.
    •     Developing and providing the selling concepts (winning customer proposition) that enables filed sales to secure customer support for GNplc POSM solutions and deployment
    •     Activity Management. Design trade plans for visibility related activities with Cross functional teams to win with customers & channels and enable the sales force execute brilliantly.
    •     Coaching. Visibility training for Customer Marketing and field sales teams

    Qualifications, Experience and Skills Required

    •     A strong track record in field sales & customer marketing experience
    •     Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
    •     A good understanding and strong capability to coach others on customer marketing fundamentals& Below The Line (BTL) process.
    •     Minimum 5yrs commercial experience in field sales & customer marketing
    •     Educated to degree level or equivalent
    •     Good track record on previous roles

    Method of Application

    Interested and qualified candidates should click here to apply online.

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