Brand Manager at Contec Global Group

Role and Responsibilities

• Overall responsibility for the Green-lotto Lottery brand, its design, positioning and presentation to consumers.
• Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
• Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
• Monitor key brand and customer performance metrics monthly and annually, reporting to the GM Marketing and other stakeholders on the performance of brand marketing initiatives.
• Lead, manage, motivate and develop the Brand team.
• Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the lottery brand.
• Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
• Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
• Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people.

Qualifications and Education Requirements

• Graduate, MBA qualification will be given preference
• 5+ years working experience in developing creative and innovative brand strategies
• Prior role as a Brand Manager is required. Candidate having gaming industry background will be given preference.
• Brand and consumer marketing experience, with experience of multi-channel marketing and B2C retail markets.
• In depth knowledge of mobile, online and traditional advertising; CRM; social media and PR; creative marketing; retention marketing; etc.
• Strong skills in marketing analytics, customer and brand campaign research and methodologies.
• Experience developing and managing marketing budgets and forecast.
• Demonstrated expertise directing creative teams to successful outcomes.
• Applicant must reside in Lagos