Marketing and Brand Communications Manager at Total Health Trust Limited (THT)

Job Description

• To manage and ensure the execution of all marketing plans (strategic and tactical) which have been developed in consultation with the key stakeholders.
• To develop and sustain relationships with relevant stakeholders to align market expectations with strategy.
• To develop and manage brand and country marketing budgets
• To ensure the development and implementation of campaigns, above and below the line
• To ensure all communication briefs and material are prepared, approved and signed off
• To provide solutions to meet specific communication objectives related to the brand
• To liaise with and coordinate creative briefs with agencies
• Ensuring brand deadlines are met
• To ensure effective Marketing budget (operating expenditure) management.
• To conduct R.O.I. and effectiveness assessments on all campaigns
• To ensure the prompt preparation of monthly reports to Management
• Preparation of Quarterly brand plan assessment with recommendations to senior management.
• To ensure effective, branded marketing communications including (print communication, and advertising)
• Responsible for liaising with relevant stakeholders in the production and distribution of corporate items
• Coordination of all crisis management activities across the Total Health Trust Limited
• Assist with the planning and coordination of all organization events which includes but not limited to, staff events, provider forum, business forum, client cocktails, etc.

Note: Ideal candidate should be able to perform the tasks listed above and support the business both strategically and tactically.

Qualifications

• First degree in relevant field - Essential
• Second degree in relevant field - Advantageous
• Professional Certifications in relevant field - Essential
• 8-10 years experience in Marketing Strategy formulation and implementation experience
• 3-5 years management experience