IMC Director - West Africa Business Unit at The Coca-Cola Company

Job ID: R-21717
Location: Lagos
Job type: Full-time

Position Overview

• The IMC Director has a critical role in driving growth for the business unit across both the marketing and customer & commercial functions.
• This role is expected to effectively manage the Integrated Marketing Communications (IMC) process across the diverse 33 countries within WABU.
• The IMC Director must build brand equity, create brand edge and create value for consumers, shoppers, customers and the KO System for all established and Innovation brands in the Business Unit (BU).

Growth Behaviors

• Growth Mindset: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• Performance Driven And Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.