Territory Manager At Pernod Ricard

Position Summary: 

• Drive PR Nigeria performance and address brand priorities in local markets through programming and leading CFAO resources to ensure execution of retail controllables.
• Responsible for influencing the CFAO local sales team to drive the key strategic imperatives for PR Nigeria. 
• Ensures brand standards are being met through rigorous training to ensure CFAO sales forces are executing against retail objectives. 
• Manage day to day channel planning and performance tracking
• Build the brand strategy by identifying and overseeing targeted sell-through activities(account specific sponsorships, promotions and support)

Major Responsibilities / Accountabilities:                                                                

•   Business Analysis, Business Planning & Performance:  Act as the channel expert   at the market level.  Manage day to day   performance through PR Nigeria and CFAO systems and local market data.  Monitor progress against channel specific   objectives and implement course correction where necessary thru the market   team.

15%

•   Distributor Management:  Lead the communication to the CFAO sales   team and KD general sales force(s) in regards to tactical programs and   overall strategic imperatives.  Manage   and influence all local resources to obtain a disproportionate share of mind   to concentrate on growing KPIs as designated in AOP (annual operating plan)

45%

• Selling Activities:  Orchestrate on-premise sell-through   activities (drink lists, menus, staff training, promotions, etc) as well as display   penetration, shelf positioning, feature pricing, staff training, sampling,   etc., in conjunction with the PR Nigeria marketing and CFAO teams.  Actively participate in overall tactical   pricing plan for the market.  Maintain   and call on a small number of key accounts in order to maximize awareness for   PR Nigerria and the brand portfolio in the market.

20%

•   Training:  Provide for training of CFAO sales team and   retailers on Pernod Ricard Nigeria brands standards and target consumers;   including use of ambassador and other educational resources.

20% 

Nature & Scope (Including Dimensions):  Position typically works with Marketing Managers, CFAO local teams and Key distributors as well as brokers and key on-premise trade accounts.  Communication can include sensitive information, requiring confidentiality and discretion in dealings with contacts.  Incumbent plans activities for this position weekly, monthly, yearly with individual initiative in daily routine.  Decisions impact the departmental leadership and organization as a whole, and errors may cause significant expense and volume loss to the entire organization.