Fresh Vacancies at PFL Education

Job Purpose

• To ensure that all student institution and visa applications are promptly applied for and followed-up closely to enrolment.

Duties and Responsibilities
Sales:

• Achieve (or even exceed) agreed weekly targets
• Convert walk-ins into registrations

Application:

• Conducting detailed profile assessment of sponsor/parent/guardian and student (which includes financial viability) and guiding them accordingly to institutions where his/her chances of getting admission is high
• Requesting academic documentation required for institution applications and verifying the same
• Completing, checking and sending applications to selected institutions, with very close attention to detail
• Closely monitor individual student progress throughout the institution application process and likewise keep student informed
• Promptly follow-up all offers made and ensure prompt responses back to client institutions

Visa Counselling:

• Give clear and accurate information to students and parents based on the current immigration laws and policies for student visa application
• Oversee the completion of all relevant visa and immigration documents on behalf of student and ensure that they are received within the time limit set by the government
• Ensure that all information/documents provided by the student is accurate and correct, preparing and checking all legal documents including financial papers
• Ensuring students are closely guided from start to finish of the student visa application process
• Filing visa applications with the respective embassies
• Liaising with study country embassies as and when required.

Administration:

• Maintain full update on all PFL partner institutions regarding courses, materials and procedures
• Creating and maintaining student records within the PFL CRM
• Submitting activity and results reports, such as daily call reports, weekly work plans, and other such reports that are expected

General:

• Build and maintain relationships with institution admission professionals
• Kept updated as to PFL institutions documents in relation to courses, materials and procedures
• Participate in all local education events (whether PFL sponsored or institution)
• Serve as a general resource for students and parents regarding admission criteria and institution data
• Maintain consistent contact with students and parents throughout the whole application process via e-mail, telephone and/or Skype
• To support partner institution office visits
• Keep office area neat, tidy, and professional at all times
• Enter leads into company CRM and follow up immediately

Qualifications

• Bachelor's degree (international preferred, locally attained acceptable) or able to demonstrate the level of key skills required at degree level.

Professional Experience:

• 1+ years of experience in overseas education counselling in a similar organisation

Skills and Knowledge:

• In-depth understanding of Overseas Education Counselling, Admission and Visa processes for Canada, Australia, New Zealand, USA, UK, Europe.

Personal Qualities:

• Results orientated
• Excellent convincing skills
• Speaks clearly, sensitively, and persuasively when interacting with stakeholders.
• Strong work ethic, with ability to work well under pressure and respond to tight deadlines
• Ability to work on his/her own initiative and with a team
• Adaptability, initiative, and flexibility
• Close attention to detail, with the ability to spot mistakes or errors in documents, no matter how small
• Customer service orientation and interpersonal skills
• Integrity; good judgment and decision-making abilities, problem-solving skills, and organizational and planning skills
• Skilled at information gathering and data management (student and institution records)
• Good research and analytical skills to stay abreast of changes in immigration regulations and assess how the changes affect immigration processes
• Flexibility over working hours

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Locations: Abuja, Lagos and Ibadan-Oyo

Job purpose

• Build and maintain strong and consistent relationships with local institutions
• Managing the day to day marketing activities and long-term marketing strategy and planning for PFL and IDEAS.

Duties and Responsibilities
Key Performance Indicators:

• To help counsellor meet or exceed agreed targets by customer/brand and account penetration within territory
• Help develop and implement strategic sales plans
• Develop market analysis to identify customer needs.
• Stay current with client needs, competition, and industry trends
• Develop and manage local partner & agency relationships.
• Responsible for assisting with sales/marketing and advertising campaigns.
• Manage daily administrative tasks.
• Conduct market research and identify new opportunities.
• Gather and analyse consumer behaviour data
• Generate reports on marketing and sales metrics
• Contribute to collaborative efforts and organize promotional events
• Coordinate with the marketing design and content teams to generate digital and print advertising material
• Maintain and update impeccable records of marketing metrics and results of past campaigns
• Prepare and deliver regular sales forecasting reports
• Monitor and report competitors’ marketing and sales activities
• Follow up on a list of leads.
• Place phone calls to potential leads.
• Retain customers through relationship building and continuous interaction.
• Establish contacts with prospective & current customers.
• Maintaining and developing relationships with existing as well as new customers in person and via telephone calls.
• To generate quality leads that result in sales.
• Build and grow a pipeline of prospects in new business and generating qualified prospects.
• generate new leads and new sales by effectively targeting customer segments with relevant messaging

Marketing Communications:

• Collating material and editing copy for our client institutions, PFL staff and student monthly e-newsletter, circuited to internal and external audiences
• Updating PFL’s social Media accounts
• Updating information about PFL on external websites and directories
• Creating fresh and up-to-date web content, to pass to the Business Development Manager and Graphic Design Officer as necessary
• Providing ideas and input into the development of new e-marketing materials

Marketing Collateral and Publicity Material:

• Writing marketing content for marketing activities, with help from other key staff;
• sourcing student testimonials;
• liaising with in-house and external designers for all production issues.
• Preparing marketing collateral for PFL activities, working with the Business Development Manager and Graphic Design Officer
• Preparing PowerPoint presentations for indirect marketing, recruitment events and conferences
• Coordinating and writing PFL entries into relevant client institution prospectuses - both hard copy and online
• Assisting the Business Development Manager in compiling media plans
• Responsible for PFL’s publicity stands and other event support material - ordering new stock as required and ensuring the supply of stock to events
• Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts.
• Identify target audience and grow our email list.
• Create email databases for lead generation.

Public Relations:

• Liaise with Senior Management Team to request and collate information for in-house publications
• Proactive searching out information for PR purposes and writing press releases
• Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
• Maintaining a photo library and arranging external photo shoots and filming with placement PFL, students and client institutions as well as in-house photo shoots with members of staff
• Updating PFL’s PR notice boards

Advertising (Printed Media, Outdoor and New Media):

• Support the Business Development Manager in booking and tracking advertising for PFL as required.
• Creative input into new advertising campaigns.
• Liaison with PFL’s advertising agency, designers and printers (in-house and external)
• Assistance with proofreading, copy writing, editing copy and information collection.

Exhibitions and Recruitment Visits:

• Coordinate PFL’s presence at exhibitions both nationally and internationally
• Coordinate PFL’s presence at exhibitions. BDE will work only locally for respective branch
• Represent and promote PFL at national and international exhibitions and providing market analysis post event
• Represent and promote PFL at local exhibitions and providing market analysis post event. BDE will work only locally for assigned branch
• Managing the supply of literature to the Senior management team and collating and dispatching literature and other display material to exhibition venues.
• Ensuring prompt follow-up by Customer Services of exhibition enquiries and leads.

In-House Induction Day:

• Marketing support for Induction days for new members of staff

Market Analysis and Planning:

• Input into PFL’s marketing plans
• Gathering market intelligence and working with the Business Development Manager to analyse results in relation to PFL’s marketing plans.
• Supporting the Business Development Manager in planning, researching and coordinating PFL’s recruitment

Market Intelligence:

• Gathering information on competitors to PFL.

Qualifications

• Bachelor's Degree in Business. International degree preferred but locally obtained degree is acceptable.
• Professional Experience
• Experience in sales and marketing or related field.
• Proven track record of successfully meeting sales quota
• Good knowledge of relevant computer software
• An excellent communicator having superior people skills.
• Cool-tempered and able to handle rejection.
• Outstanding negotiation skills with the ability to resolve issues and address complaints.
• Relevant industry knowledge is preferred
• Relevant job experience is a plus

Personal Skills:

• Strong and confident communicator in all forms including written, oral, email, telephone, and presentation.
• Personally presentable
• Confident negotiator and ability to ‘close the deal’
• Excellent organisational and time management skills.
• Capable of working independently, and having responsibility as an individual.
• Be updated with business related market intelligence reports.
• A positive and determined approach to researching and analysing new business opportunities