Digital Marketing Executive at Westgate Lifecare Limited

Job Description

• We are looking to hire a Digital Marketer who develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to the companys e-commerce website and generate interest in company products and services.
• Creates engaging written, graphics, and video content while staying up-to-date on latest marketing technologies and social media.

Duties and Responsibilities

• The ideal candidate will be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions. We’re looking for someone with experience in copy-writing, art direction and social media who can expand our brand’s reach locally while increasing brand loyalty and awareness.
• Develop and implement SEO and PPC strategies.
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage email and social media marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to company pages.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
• Develop a website traffic plan and create goals and benchmarks to meet
• Generate monthly reports on our marketing campaign’s performance
• Manage art and copywriting professionals.

Skills Required:

• The ideal candidate should be highly up-to-date with advances in web technology
• Must know all about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world
• Should be comfortable writing and communicating effectively about technology. They
• Must be able to think creatively about innovative approaches to marketing.