Area Sales Manager in an FCMG Company

Responsibilities

Revenue and Profitability

• Responsibility for driving sales revenue & profitability.
• Developing & Implementing Business Plans
• Driving market share across channels, categories and markets

Channel Management

• Defines the distribution structure and ensures distribution effectiveness.
• Ensures service effectiveness for all channels handled (grocery, chemist, and key accounts).

Commercial Control

• Keeps control over sales and distribution expenses.
• Ensures adherence to financial disciplines and controls.

Sales Planning and Analysis

• Forecast and plan sales

People Management

• Ensures sales force effectiveness by managing, motivating and developing personnel.
• Ensures adherence to norms and discipline in the zone.

Activation and Merchandising

• Ensures effective planning and execution of trade promotions and activation plans at regional level.
• Ensures effective merchandising plans are formed and executed.
• Identifies micro-marketing opportunities and executes the same.

Qualification and Experience:

Expectation/ Qualities

• Degree in Marketing/Sales, Business related discipline.
• Minimum 2 years experience in sales and distribution management role

Key Skills/ Competencies

• Strong bias for sales functions
• Proven sales ability
• Highly sociable with good networking skills
• Effective verbal and written communication skills
• Customer service oriented
• Excellent relationship management skills