Customer Insights and Growth Specialist at Interswitch Group

Job Profile

• To provide analytical expertise and support to all product stakeholders, actively delivering on insights generation and growth opportunity mapping

Job Description
Strategy Development & Planning:

• Analytically explore, extract and transform data into actionable insights and communicate them to product stakeholders and decision makers succinctly and without ambiguity
• Recommend actionable insights and growth opportunities based on output of analytics carried out
• Work hand in hand with all Product Marketing teams to effectively profile the product customer base into segments that will drive effective marketing initiatives
• Using insights from gleaned data, identify and design targeted campaigns having customer behavior optimization as the end goal
• Data deep-dive and ROI analysis on all product marketing initiatives activities, with detailed recommendations – pre and post initiative launch
• Design advanced data models and recommendation engines with which you will forecast and preempt product and/or customer futuristic patterns and trends
• Create interactive dashboards for product performance reporting and trends monitoring
• Work collaboratively with internal teams spanning Marketing, Engineering, Business, Operations, Brands and all other functional organizational touchpoints
• Application of research skill to help drive product performance objectives, with a blend of competitive benchmark: analyse data trends, aggregate and document key findings from qualitative and quantitative consumer and customer research
• Work collaboratively with approved Industry and Market Research agencies

Minimum Qualifications and Skills

• Bachelor's degree in any related discipline from a reputable institution.
• SQL Proficiency
• Analytics and statistical tools such as R, Python, Microsoft Excel
• Data visualization tools such as Tableau, Power BI, Microsoft Power Point.

Competencies:

• Analytics and Datamining
• Presentation and reporting
• Communication
• Attention to detail
• Relationship and Stakeholder Management.

Experience (Number of relevant years):

• 4-5 years minimum experience in a similar function with experience analyzing large amounts of transactional data, having keen eyes for identifying the most critical trends and combining same with external market data