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  • Analyst - Customer Value (Outbound) at Etisalat Nigeria

  • Posted on: 24 April, 2014 Deadline: 6 May, 2014
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  • Etisalat Nigeria - Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel

    Etisalat Nigeria is recruiting to fill the below position:

    Analyst - Customer Value (Outbound)


    Job Summary
    Assist in the development, implementation and measurement of customer retention and customer life-cycle management programmes and campaigns through outbound channels aimed at reducing churn and increasing usage across the value bands on the network

    Principal Functions

    • Develop, implement and measure pro-active and re-active retention programmes to attain and exceed churn targets
    • Monitor customers' movements daily across various services such as easylife and homezone with a pro-active usage enhancement campaign aimed at addressing any noticeable decline in various product baskets
    • Constantly evaluate churn metrics to immediately implement remedies and improve on campaign business rules when necessary
    • Develop other customer lifecycle programmes including win-back and loyalty programmes while maximizing the outbound channels
    • Anticipate and identify customer needs and dissatisfaction issues in order to aid pro-active customer engagement
    • Analyze outbound campaign results and propose recommendations to the business base on campaign performance and evaluation
    • Perform any other duties as may be assigned by the Manager, Campaign Management

    Educational Requirements

    • First degree or equivalent in a relevant discipline

    Experience, Skills & Competencies

    • Between one (1) and two (2) years directly relevant post-NYSC work experience within telecoms business environment
    • Expert knowledge of competitive environment.
    • Consumer trends and trade practices in the industry.
    • Knowledge of campaign management solution within telecoms industry.
    • Demonstrable data-mining and analytical skills.
    • Excellent understanding of customer data analysis, propensity modeling and segmentation techniques.

    Method of Application

    Interested applicants should click here to apply online.

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