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  • Posted: Dec 17, 2018
    Deadline: Not specified
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    Welcome to TopYouGo, a digital marketing agency based in Ikeja, Lagos in Nigeria, Ghana and United Kingdom. We are committed to providing a quality and tailored digital marketing strategy to every one of our clients, whether small or large, new or existing, located in Lagos or other cities around the world. Our honest and transparent digital marketing proces...
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    Digital Marketing Executive

    TopYouGo Digital Marketing Agency is looking for an enthusiastic Digital Marketing Executive to join its exciting team in the Lagos office. The ideal candidate will possess a good understanding of digital marketing – as well as some level of traditional marketing. Most importantly, the ideal candidate must have a passion for delivering results.

    About the Role

    The successful candidate will be responsible for clients’ digital marketing campaigns, creating, monitoring and ensuring engagements and conversions. The candidate will ensure that clients’ websites are optimized for search engines; social media contents generate engagements; email campaigns facilitate lead generation; paid advertising campaigns are setup to achieve their objectives; amongst others.

    To excel in this role, the successful candidate needs 1 – 3 years’ experience in a similar role.  Excellent understanding of SEO, PPC, social media marketing, content writing, and email marketing is paramount.

    Skills Required

    • Basic understanding of HTML and CSS
    • Experience with website analysis, preferably using Google Webmaster Tools - Google Analytics, Search Console, Google Maps API and more
    • Website maintenance and administration of content management systems and e-commerce solutions
    • Adept with Search Engine Optimisation (SEO) processes – Keyword Research, SEO Audit, creating Meta Tags, local SEO and link building
    • Knowledge of Google My Business and local business directory listing
    • Ability to create and optimise social media pages for business
    • Setting up and optimising Google Ads and Social Media Advertising campaigns for businesses
    • Ability to write contents for blogs, website, products, services, social media, press releases, email newsletter, marketing campaigns and more.
    • Ability to create a tailored digital marketing strategy, content marketing strategy and social media strategy
    • Previous experience of using CRM systems, marketing automation tool, lead management systems, partner and client portals
    • Degree in communication-related courses, such as mass communication, is desirable – but not a must.

    Personal Attributes

    • A passion for digital marketing
    • Articulate and good communicator
    • Excellent content writing skill
    • Ability to handle pressure whilst working to deadlines
    • Project management and customer relationship management skills
    • Excellent team player with an entrepreneurial spirit
    • Strong interest in research and personal development

    Remuneration: Salary (negotiable and based on experience); 37.5 hours per week.

    Method of Application

    If your experience matches the description above, send your up-to-date CV and application letter to careers@topyougo.com

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