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  • Marketing/Outdoor Operations Executive at Laura Foods Limited

  • Posted on: 4 December, 2018 Deadline: 7 December, 2018
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  • Laura Foods - Our Mission is to help people eat healthy, eat wholesome, eat happy and have a pleasant eating experience all the time. We will achieve our goals through passionate care giving, absolute competence & resilience.

    Marketing/Outdoor Operations Executive

     

    Functional Objectives

    • To provide for development, planning, implementation, direction and coordination of all company’s marketing and sales programmes/ strategies.
    • To provide for control, coordination and direction of all brand communications and achieve sustainable brand awareness/presence, brand identity, brand loyalty and brand equity.

    Works Description

    • Develop, plan, execute, coordinate, lead and direct all Marketing/Sales Activities including but not limited to the following:
    • Developing and executing customer acquisition and retention marketing programs for all categories of customers such as shops/ supermarkets, direct consumers, online distributors etc;
    • Developing standard templates for various sales proposals and participate in their presentation to key prospects;
    • Articulating product and service offerings, key benefits and messages for use by sales and marketing personnel of the company;
    • Providing daily, weekly, monthly, quarterly and annual reports to senior management and attending senior management meetings to review performance and revise strategies;
    • Participate in credit review meetings with senior management.
    • Develop, plan, execute, coordinate, lead and direct all Sales Lead Generation & Consummation activities namely:
    • Creation of effective, compelling positioning, messaging, and sales tools that are readily understood and used by the sales team;
    • Creation of sales-ready tools such as market-facing presentation content to be used by Sales team to highlight benefits of company products and services to the potential customer;
    • Execution of marketing campaigns and analysis of performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
    • Develop, plan, execute, coordinate, lead and direct all Sales & Customer Relationship Management programmes namely:
    • Development of outlets, programs, and sales incentives to sell slow moving inventory;
    • Direct management of all major accounts and critical developing accounts; Supervisory management of all other accounts;
    • Promotion of positive relationships with suppliers, partners, vendors, distributors and customers;
    • Analysis of all sales data for profitability, product mix, supply-demand trends, pricing effectiveness and conducting of regular sales meetings to discuss results and strategies with sales personnel.
    • Execute Market Research and Competitive Intelligence with a view to understand the products and services offering / approach of key competitors; Communicate products and services differentiation to sales team; and Provide market price inputs.
    • Train and develop the marketing team and execute any other tasks assigned by superior officers.

    Requirements

    • Minimum HND/BSC in marketing or related courses
    • Maximum 3 years cognate experience
    • Candidates MUST be resident in Abuja

    Method of Application

    Applicants should send their Applications and CV to: career@laurafoods.com

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