Social Media Manager at Leaps and Bounds Partners Limited

Job Description

• We are seeking a creative, motivated, and talented person with a demonstrated ability to create high performing social media and Google ad campaigns, optimize campaigns based on analysis of key metrics, build a community of followers on social media - to join us as the Social Media Manager.
• The successful candidate who will be a very critical part of our operations will be responsible for the development of our growth marketing campaigns and strategy across multiple paid advertising platforms, deliver optimal paid performance on client campaigns, social media management, and content development.

Responsibilities: Social Media Role:

• Social Media/Outbound communications: Oversee day-to-day management of editorial content on all social media platforms - Facebook, Instagram, Twitter, LinkedIn, Vimeo, Slideshare and any future platforms added. Help define and track metrics of success.
• SEO/Paid Digital Media. Point person for paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
• Content Creation and Production: Produce high performing ad campaigns and highly engaging posts on our website and all our social media platforms in order to grow our page following.
• Reporting: Track, analyze and report on subscribers, campaigns, marketing efforts, including ads, funnels, and social media posts.
• Creative Asset Production: Coordinate with our writers, graphic designers, and video team to facilitate successful production of marketing materials, videos and emails.
• Work closely with the Business Development, Visual Design and Technology teams to service our major clients.
• Manage vendors as needed to create marketing materials, videos, emails.
• Ability to connect with 100+ new followers/subscribers a day.
• Stay on top of new techniques and changes in the market, which you’ll incorporate and test in our market.

Responsibilities: Administrative Role:

• Accomplishes staff results by communicating job expectations, coordinating, and enforcing systems, policies, and procedures.
• Provides communication systems by identifying needs, evaluating options and maintaining relationships.
• Completes special projects by organizing and coordinating information and requirements, planning, arranging, and meeting schedules.
• Achieves financial objectives by submitting information for budget preparation, scheduling expenditures, monitoring costs and analyzing variances.
• Contributes to team effort by accomplishing related results as needed.

Qualifications

• Bachelor's degree with 2-3 years of proven social media marketing experience. That is you know and execute best practices in social media marketing, and understand how to build and convert a digital audience.
• Experience in, creating and deploying outbound communications, content deployment, campaign analysis/optimization and in leveraging content via digital channels to build awareness and drive and nurture leads.

Required Competencies:

• Editing and writing skills: devise and edit content for various digital platforms.
• Speaking skills: You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
• Video editing skills: Website and social media content will not just be text but frequently visual as well.
• Project management skills: Good at handling time-sensitive projects and working to deadlines.
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Experience producing print and digital content that drives brand awareness, lead acquisition, web traffic, social media engagement and lead development
• Fluency in SEO and SEM tactics. Demonstrated experience with Google Analytics
• Demonstrated ability to draft concise, effective, creative, and professional communications across a variety of communication vehicles - sales materials, proposals, presentations & digital media.
• Strong creative mind-set with passion for design, innovation and technology
• Desire and ability to work in a fast-paced environment and contribute collaboratively through content creation and broader strategic thinking.

Salary
N90,000 - N120,000/month (commensurate with level of experience)