Job Vacancies at Carlcare Develeopment

A firm in the in the telecommunications sector is looking for a suitably qualified professional to fill the position of Marketing Manager

Job Summary

The Marketing Manager will be responsible for developing, implementing, tracking and optimizing our Marketing campaigns across all platforms. He/She will be required to remain brand-focused, and seek out new avenues, and ways of connecting with target audiences.

Key Roles and Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns; gain insight and assess against goals

Experience & Qualifications

• Minimum of HND/B.Sc. in any relevant subject
• Minimum of 3 years of relevant experience in a Marketing.
• Minimum of 5 years of Retail industry experience

Required Competencies and Attributes

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate target audience.
• Previous experience leading teams
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing.
• Excellent verbal and written communication
• Organized and able to meet deadlines
• Great team player
• Strong Customer-Service Skills
• Detail-Oriented.

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Details:

Job Summary

We are looking for a creative and strategic Content Marketing Manager who will be responsible for leading all content marketing efforts for our various brands marketing campaigns. This role requires the ability to collaborate with cross-functional marketing functions to develop, test, and optimize awareness and engagement and lead the content marketing efforts from strategy and execution to distribution.

Job Description

• Create compelling, well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads, generates press interest, and drives conversion of prospects to customers.
• Influence content strategy by working with marketing, sales, and product teams to identify and fulfill content needs for all phases of the buyer's journey and campaign lifecycle.
• Develop our voice and craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
• Edit and review content for brand consistency and voice; thereby ensuring high quality for all our content
• Provide creative ideas to support graphic design and campaign briefs
• Develop SEO website content to drive organic growth.
• Ensure content is on-brand, consistent in tone, and complies with SEO best practices
• Track, measure results, and gather insights and optimize content for conversion.
• Develop and manage social media content across all major social channels and specified verticals.
• Manage and monitor team performance (KPI) against set objectives.
• Build the content strategy for integrated marketing campaigns across all channels.

Candidate Requirements

• Minimum of a B.Sc. in Business Administration, Marketing, Mass Communication or any related field of study
• 3-5 years of proven experience in content marketing/content strategy.
• Experience working both strategically as well as in an executional capacity for content development
• Excellent writing and communication skills are required
• A versatile self-starter that can create high-level content strategies while simultaneously executing on content pieces.
• An understanding of SEO and how to optimize content for target keywords.
• Experience with helping construct marketing campaigns.
• Experience managing agency and vendor relationships for design and content deliverables.
• Must live and reside in Lagos.