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Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on t...
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Dimensions:
Market Complexity:
There is a significant interface between Marketing and Sales functions as well as partner agencies as well as the creation of a link to Shopper, Consumer, Customer and Category understanding.
Purpose of Role:
Key Accountabilities:
1. Activation of BTL Activities
Ø Outstanding execution of all BTL activities within the Division
Ø Winning the Visibility War at retail within the Division
2. Excellent Sales force Communications
Ø Sales force briefs, Activity Briefs, cycle activation, pricing etc
3. BTL Agency Management
Ø Close management of 3rd Party BTL Agencies/teams within the Division
4. Effective M&E
Ø Effective Measurement and Evaluation of BTL and tactical activities within the Division, with Search and spin from other Divisions
5. Customer Management responsibilities:
Ø Control Advert & Promotion (A&P) investment agreed in customer plans per channel.
Skills, Qualifications and Experience Required:
Ø Graduate calibre with minimum 6 years commercial experience in sales or marketing
Ø Creative problem solving skills
Ø Strong Relationship management & interpersonal skills
Ø Exceptional project management skills
Ø Able to multi task in a fast paced environment delivering flawless execution of tactical plans.
Ø Highly analytical and commercially literate
Ø Strategic and inquisitive thinking,
Ø Be a strong influencer and negotiator with a range and adaptability of style.
Ø High level of influencing skills
Barriers to Success in Role:
Ø Inability to garner wide support quickly from sales and marketing departments.
Ø Inability to plan strategically
Ø Inability to properly identify risks, and plan mitigation steps
Working options:
Ø 40% in Office, 60% in Trade
Interested applicant should click here to apply online.
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