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  • Posted: Feb 17, 2014
    Deadline: Feb 28, 2014
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    Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company specializes in developing and marketing computer hardware systems and enterprise software products - particularly its own brands of database management systems. As of 2011, Oracle is the second-largest softw...
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    Field Marketing Specialist 4: IRC2445796

    Job Description

    •     The Field Marketing Manager Role is focused on demand generation for our Technology and Applications Business via Events Organization and Social Media campaigns.
    •     This person will be responsible for managing and executing Technology and Applications Marketing campaigns for Turkey whilst based in Istanbul.

    Mission:

    •     Liaise with country managers, local & regional sales teams and product marketing teams to ensure building the right marketing plan for the region, get their buy-in and support of demand generation activities and marketing events.
    •     Execution of local marketing tactics such as events, virtual conferences, nurturing campaigns and social media campaigns.
    •     Work with a global ecosystem internally and externally: sales & pre-sales teams ; alliance & channel organization ; other Oracle Marketing teams ; Partners, Customers
    •     Set up the right environment in order to guarantee maximum ROI from the campaigns through the follow-up process involving sales teams and the Oracle Business Development Group.
    •     Analyze and report on results of the marketing campaigns. Manage agencies or 3rd party suppliers for execution.

    Detailed Description

    •     Manages a team maintaining and/or implementing software project(s) and/or internal systems.
    •     Defines, documents and manages scope, expectations, implementation approach, deliverables and acceptance testing criteria.

    Qualification

    •     Marketing background (experience preferred rather than education)
    •     Experience on end to end campaign management and reporting systems
    •     Expertise with HTML editing tools
    •     Great attention to detail
    •     Good communication skills
    •     Pro-active approach
    •     Languages preferred (English and Tukish)
    •     Team player
    •     Ability to multi-task and work to tight deadlines.

    Job Requirements:

    •     Proven track record executing multi-faceted event programs.
    •     Excellent interpersonal skills.
    •     Ability to provide consultative input to senior Sales leaders.
    •     Basic understanding of business management and operations, including finance/revenue/pipeline principles.
    •     Able to engage customers in dialogue about their business needs and IT solutions.
    •     Excellent written and verbal skills, and ability to work on far-flung virtual teams.
    •     Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
    •     Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

    Skills:

    •     Knowledge of Marketing disciplines for Software in B toB business Knowledge of the use of social media for pipeline generation.
    •     Knowledge of IT market
    •     Strong experience in budget & project management.
    •     Strong experience of working with third party suppliers and managing agencies .
    •     Experience of using marketing and sales processes and systems (GCM, Iproc, GMSS).
    •     Very good written and verbal communication skills in English.
    •     Communications Campaign set up: Siebel GCM campaign code creation/management o Raising/managing purchase orders o Managing communications / lists / HTML invites / landing page creation
    •     Creation of Campaign/Offer/Treatment for Worldwide Alliance & Channel communications within GCM Mail
    •     HTML creation/editing for external communications
    •     Landing page creation
    •     Campaign co-ordination: Project management of collateral development o Local event logistics (securing venues and resources, registration, content, on-site liaison); Working with external agencies to ensure deadlines are met
    •     Campaign reporting: Gathering feedback/prospects from campaigns o Feed into GCM o Weekly campaign reporting from GCM; Lead follow up with sales team
    •     Communications: Assist in building and managing internal EMEA Embedded sales portal(s) o Assist with execution of EMEA communications plan (social media, 360, event comms).

    Method of Application

    Interested and qualified candidates should: Click here to apply online.

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