Digital Marketer at Infotweaks Nigeria

Job Description

• Oversee a social media strategy.
• Manage and maintain the company’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Engages the public through social media and ensure visitor flow to digital sites.
• Analyze and report on visitor data and devise new ways to market products
• Work on printed material to supplement online products
• Attend product launches and networking events