Area Sales Manager at CHI limited

Details:

• Primary target by distributor – Target vs. Achievement.
• New Distributor Appointment, Vehicle Deployment plan needs to agreed and implemented by the ASM to ensure coverage happens in market.
• Ensuring all brands /packs are available at the distributor point for the Sales team to sell it in the market.
• The infrastructure to sell the products is available at the distributor point to ensure VSR /OSR leaves well in time and distribute the products as per the route plan.
• Collections against the supplies are planned well to avoid out of stock situation & all financial transactions are agreed and cleared.
• Must work in close coordination with Branch Manager and inform all market related developments if any i.e. Competition initiatives, Pricing, pack launch etc.
• ASM must plan a PJP to work in the market at least half a day with SE/SR to understand the market realities and guide the SE/SR on the observations.
• Must work closely with RTM / SE in charge to ensure that the placement across outlets is there in terms of A category products.

KPI:

To ensure the basic discipline is there in the team to adhere to the company norms.

Allocation of Monthly Primary & Secondary Targets to distributors and team.

• Infrastructure Targets –
• New Outlet opening.

• New Distributor Appointment or area realignment.
• Adding new Re distribution vehicles at distributor point to increase retail penetration.
• Ensuring the availability of SKU across distributors & weekly submission of stock report.
• Training and motivating the team to get better results and lead by example.