Brand Strategist at a 460 degree Visual Brand Communication Agency - eRecruiter Nigeria

Job Profile

The Brand Strategist will work under the Brand Manager or marketing team to ensure a consistent and effective brand message. S/he will often need to be forward-thinking to anticipate future trends and success of a product or service. The person will develop positioning recommendations, guide market research analysis and define brand elements and tone. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

Key Responsibilities

• The brand strategist is responsible for researching and implementing the unique and creative approaches or methodologies designed for developing the image of the organizational products and services. 
• He/ she is also responsible for in-house strategy, looks after the work of defining the qualities of the brand of the organization. 
• Conduct competitive research to identify our strengths and weaknesses 
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Brand Strategist uses big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals. 
• Brand Strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone.
• Brand Strategist will need to be forward-thinking to anticipate future trends and success of a product or service and be detail oriented, as well as be familiar with statistics and research analysis.
• Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning 
• Crafting our differentiation strategy
• Briefing our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)

Requirements

• Work experience as a Brand Strategist or similar role in Marketing 
• BSc/MSc in Marketing or relevant field
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity
• Communication and writing skills