The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We recruiting to fill the vacant position
Description & Requirements:
Head of the Nigeria Franchise Marketing Organization. With responsibility for both sparkling and stills beverages brands. Will involve both strategy development for the brands as well as the execution of brand plans. The key result areas are brand health scores; volume growth; market share gain as well as innovation strategy and execution.
Strategic Thinking/Planning - Develop Marketing Vision and Strategy for the Nigeria Franchise; Communicate and drive vision and Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of trends and their impact to local brands and subsequent plans; Manage Franchise portfolio as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the Franchise; Define Category and Portfolio Segmentation for the Franchise ; Approve Portfolio and Brand Strategies in line with agreed segmentation; Align strategy (with all key stakeholders, including bottlers) across the division to ensure value for the system; Guardian of the integrity of TCCC brands/trademarks
Deliver results – Develop and manage team structure to support strategic direction; Establish and drive volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand/Marketing plan. Define marketing DMI requirements and proper allocation across the Marketing mix elements; Actively ensure adherence to quality standards across all initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across Franchise.
System Alignment - Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
Talent development – Conduct assessments on marketing personnel against agreed role descriptions and competencies; develop and manage succession plan within the structure; Build skills within the Franchise in all areas of the Marketing Mix.
Job Requirements/ Qualifications:
Educational Requirements: Bachelor’s Degree
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
Interested and qualified candidates should Click here to apply online.