Fresh Vacancies at Adexen Recruitment Agency

Job Reference: 1445
Location: Abuja
Industry: Construction & Real Estate
Function: Commercial & Communication

Job Description

• Handle the marketing communications agenda of the company.
• Develop and implement strategic marketing and public relations initiatives to promote the company’s competencies, achievements and services, in line with greater corporate-level goals of the executive management.
• Employ an effective mix of communication tools and channels, including, but not limited to, digital, print, advertising, film and events, with the goal of boosting the company’s brand and safeguard the its immense value while shaping and executing the company’s Corporate Social Responsibility.

Responsibilities

• Develop and implement marketing and public relations strategy.
• Safeguard brand reputation in the operational market.
• Promote services / core competencies / achievements.
• Shape and execute Corporate Social Responsibility initiatives.
• Support and craft internal communication messages as required.
• Plan and carryout corporate events.
• Manage website(s) and digital presence.
• Develop creative briefs; drive design process.
• Oversee production of various marketing collateral.
• Manage budgets, expenses and vendor relationships.

Expectations

• Bachelor's degree in Social Sciences, Communications or a related field.
• Minimum of 5 years of professional experience in a comparable leadership position.
• Strong knowledge and first-hand experience in video and print production project management.
• Proven ability to brief and steer external agencies and to control associated costs.
• Experience developing design briefs and guide design processes.
• Must be a self-starter with an interdisciplinary approach.
• Ability to manage diverse projects in parallel and working under pressure.
• Ability to adopt skills and transfer experience.
• Ability to think both strategically and creatively.

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Job Reference: 1446
Location: South-West, Nigeria.
Industry: Financial services
Function: Commercial & Communication

Job Description

• Plan strategically, coordinate and manage all marketing and communications related activities for the Institution.
• Promote and sustain customer satisfaction, loyalty and retention through market research and surveys while Ensuring positive market feedback and brand perception.

Responsibilities
Strategic Marketing:

• Define the marketing mix per segment and provide data and insight to support business development strategy.
• Develop annual marketing plan.
• Propose and monitor the validated marketing budget.
• Define and manage the customer journey across each product segment and propose adjustment based on the customer experience.
• Develop and refine marketing goals, pricing strategies, promotional activities and brand together with staff and clients.
• Build unique selling propositions for the products and provide support to boost sales of each of the product in the market.

Customer Service:

• Deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market.
• Prepare report and continuous indicators for measuring customer service delivery to executive council, branches and follow-up on the action plans.
• Monitor client retention rates and organize regular customer engagements.
• Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals.
• Ensure high quality customer service standard for the network.

Brand Management:

• Build and sustain a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand.
• Maintain a visible brand identity by ensuring uniformity for internal and external branches based on the Group brand manual.
• Ensure that the brand is visible, positive and compliant on all material/support.
• Advertising and commercial communications:
• Develop messages and speeches which talk to each segment for each product and services.
• Create communication materials and manage media plans.
• Monitor and evaluate the impact of each media campaign.

Research and Studies:

• Provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets.
• Market count, background research and zoning for network expansions.
• Measure brand acceptance and collect feedback on brand perception and acceptance.
• Monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets.
• Direct market analysis and research to identify trends and opportunities in the industry.

Events and Sponsorship:

• Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the institution’s brand.
• Organize & partner events that support institution’s objectives for clients, products, services/brand all through the year.
• Organize internal events to sustain customer loyalty and brand love.
• Develop and participate in corporate social initiatives to provide support and development for host communities within the environment.

Internal Communication:

• Ensure all Staff are up-to-date on internal activities, events, awards or social initiatives.
• Maintain Staff interaction and contribution through publication of news and motivational pieces on the intranet.
• Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal and external communication by stakeholders.

Corporate Communication:

• Ensure all stakeholders are provided up-to-date information on product, services and industry related updates.
• Ensure website has up-to-date information on brand, product and services.
• Optimize search engines.

Expectations

• Bachelor's degree in Business, Marketing, Communications or Public Relations other relevant professional qualifications.
• Minimum of 7 years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position.
• Previous experience and good industry knowledge in financial services, FMCG or telecoms sector.
• Experience in advertising agencies, media planning, digital and social media agencies is a plus.
• Possess excellent Customer service skills, orientation and background to formulate strategies, set goals and develop action plan towards achieving customer service objectives.
• Strong skills in marketing communications, public relations, and social media.
• Ability to multitask within a high pressured and challenging environment.
• Possess excellent critical thinking and analytical abilities to solve problems and provide solutions.