Marketing Executives at a Wine and Beverage Company - Hamilton Lloyd and Associates

Job Summary

• The Marketing Executive shall perform sales and marketing tasks with the overall objective of improving product sales.
• He/she will work in conjunction with other sales and marketing staff to increase the market share of company’s products, therefore increasing overall profit.
• The incumbent will promote the company’s brand within the marketplace to improve brand recognition and brand equity.
• They will work at all levels of the distribution chain, including retail, distribution and consumer level.

Job Responsibilities

• Develop and implement sales strategies:
  • Develop sales strategies for each brand that the product.
  • They will then work with the sales team to ensure that these strategies are correctly implemented.
  • They will help to achieve the expected goals for each strategy including sales targets, customer service levels, and overall profits.
• Update clients on new product launches:
  • Should the company launch a new product, it is the responsibility of the Marketing executive to ensure customers know about it.
  • They will promote the new product in a way that maximizes exposure for the brand.
• Create an annual sales plan:
  • The annual sales plan will deliver an overview of how and when products will be promoted in the market.
  • The plan will detail key objectives and explain how brand sales strategies will meet them.
• Identify new clients for the products:
  • Research the market to discover new clients who may be interested in the products that the company produces.
  • Then, working in conjunction with the sales and marketing team, they will develop a plan for approaching those potential new clients.
• Conduct staff training programs:
  • Product training programs are an important part of the Marketing executive’s position.
  • They will pass on their extensive knowledge about the company’s products to the staff in training seminars.
• Organize Product deliveries for special events:
  • Occasionally run promotional events for the company.
  • They must organise the delivery of these products and ensure that the company is well represented at the event.
• Keep the sales team informed about changes to products:
  • Responsible for ensuring the rest of the sales team understand the current products which the company is selling.
  • Because wines change with each vintage, the Marketing executive will have to update staff on the qualities of the most recent products.
• Analyse market trends and identify opportunities:
  • Use their vast knowledge of the industry to identify new sales opportunities for the company.
  • That may be a new product line which matches consumer preferences or a new advertising campaign to reach a certain demographic.
• Help to develop marketing strategies:
  • Work closely with the marketing manager to develop successful marketing strategies.
  • Their knowledge of the market and customer demographic will be key to producing a successful campaign.
• Implement marketing strategies:
  • Once the marketing strategy has been developed, the Marketing executive works closely with both sales and marketing staff to implement it correctly.
  • This usually involves organising a promotional calendar, advertising campaign, and special events throughout the year.
• Conduct Marketing analysis:
  • Understand sales trends in the market and how the company’s current products are performing, given those trends.
  • The Marketing executive will create action plans based on their sales analysis.
• Coordinate with the logistic team to ensure an adequate supply of product:
  • Work in conjunction with the logistics team to ensure there is enough stock available to meet sales forecasts and special events.
• Perform all Marketing with respect to applicable laws:
  • Must be aware of liquor sales laws in the jurisdictions in which they are operating.
• Be the face of the company at trade events:
  • Shall represent the company at many trade events.
  • Their knowledge of product and presentation of the brand must be of the highest standard.
• Support clients:
  • Provide support to consumers of the company’s products occasionally
• Provide training to sales staff:
  • Must pass on any successful sales or marketing techniques to other sales staff and encourage a culture of success.

Requirements
Qualification:

• A degree in Marketing, Sales, Business Administration or any related field
• Relevant qualification will be added advantage

Experience:

• Minimum of 3 years’ work experience
• Must have at least 1 year of same industry experience

Additional Requirements:

• Strong organizational and planning skills
• Sales skills and the ability to influence people
• A people person who can build strong relationships with people in the industry
• Good at leading a team and working within a team
• Very strong communication skills, both written and verbal
• Good computer skills
• Analytical skills and ability to translate complex sales reports into meaningful business knowledge
• Passionate and knowledgeable about wine