Digital Marketer at Fez Integrated Services

Responsibilities

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s).
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Track and analyse website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content and post videos, podcasts and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.

Requirements/Skills

• Sales skills.
• Good communication skill.
• Time management.
• Specific marketing channel expertise.
• Ability to think objectively.
• Candidates should have 2 to 4 years of experiences in the field.
• Ability to execute and analyze drip marketing campaigns.
• Creativity and analytical abilities.
• Good copy and visual storytelling abilities.
• An understanding of WordPress.
• Listening skills.
• Basic design skills.
• Editing and writing skills.
• Web development skills.
• Video editing skills.
• Project management skills.