Graduate Social Media Officer at Aspom Travel Agency

Job Description

• Report on web traffic from all social media.
• Build and support SEO strategies, including optimizing keywords in content marketing projects.
• Coordinate with the Marketing department to design advertising campaigns.
• Identify habits of our online customers and suggest ways to reach a broader audience.
• Maintain a cohesive strategy across all platforms to increase our brand awareness.
• Ensure timely responses to customers and followers’ queries and comments.
• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts).
• Research how emerging social networks and features can benefit our company.
• Provides contents for the week to be designed and advertised.
• Update our social media platforms , when necessary

Training and Knowledge

• Coaching skills
• Good written and oral English language skills
• Good PC skills include Word, Excel, PowerPoint, Internet.
• Minimum of 2 years work experience as a Social Media Analyst, Social Media Coordinator or similar role.
• Hands-on experience with social media platforms and digital marketing campaigns.
• In-depth understanding of SEO, keyword research and Google Analytics.
• Experience with social media management tools.
• Familiarity with online content (experience with WordPress and content management systems is preferred)
• Ability to identify target audience preferences and trends
• Excellent communication skills.
• Time management and multitasking skills.
• Additional qualifications in digital technologies or social media management is a plus.

Requirements

• HND/B.Sc
• 1-2 years experience
• Successful candidate must live in Lagos.
• With ability to work under pressure and to short lead times and working on own initiatives.