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  • Digital Marketing / Lead Generation Specialist at Regenesys Nigeria

  • Posted on: 16 April, 2018 Deadline: Not Specified
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    At Regenesys, we assist individuals and organisations achieve their personal and organisational goals by enhancing their management and leadership potential. We approach education and development holistically, emotionally and spiritually.

    Digital Marketing / Lead Generation Specialist


    Job brief

    • If you live and breathe digital marketing and lead generation, we want to talk to you.
    • We are looking for a Digital Marketing / Lead Generation Specialist to develop, implement, track and optimize our digital marketing / leads generation campaigns across all digital channels.


    • Plan and execute all digital marketing and leads generation, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Generate quality leads for the sales team
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing and leads generation campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Key Responsibilities

    • Sell higher educational and training products and programmes to corporate organizations and public sector institutions
    • Develop business relationships with key decision makers in the private and public sectors
    • Prepare and submit training and executive education proposals for addressing specific needs of public and private sector organizations
    • Make formal sales presentations to decision makers as required
    • Provide detailed budgets and costing sheets complimentary to training and executive education proposals
    • Prepare marketing plans and budgets
    • Achieve and exceed annual individual sales targets
    • Meet proposal deadlines as required
    • Provide documentation in respect of all job related activities as required, including call reports, periodic budgets, etc.


    • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing and leads generation
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Facebook, LinkedIn and Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
    • Minimum of 5 years experience in similar position with solid track record
    • Existing network of and access to decision makers in public and private sector
    • Good understanding of public sector procurement processes for educational and training services
    • Key behavioral attributes – Drive, passion, outgoing, friendly, dependable, result oriented
    • Excellent oral and written communication skills
    • Good presentation skills
    • Personal mobility.

    Method of Application

    Interested and qualified? Go to Regenesys Business School career website on to apply

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