Marketing & Business Development Manager at Stresert Services Limited

Responsibilities

•     Reports to the general manager
•     Staff: Market Analyst, Indirect - Sales Reps who work directly with AMs
•     The role is part of the client’s Mix Concrete subsidiary.
•     The role will be responsible for championing business expansion opportunities (justification & feasibility confirmation), lead efforts to shape the Nigerian concrete industry standards & practices and take the lead on selected Key Accounts relationships. The role will also have ownership on policies on pricing and consistency of sales approach across the 3 hubs (including training programmes for the sales force).
•     The role will be the main point of contact for the Country Marketing and Key Accounts team.
•     Dimensions: 8 plants (2014: 17), Sales 80K m3 (2014: 350K m3), Turnover12MEUR (2014: 50MEUR), VAPs 4% (2014: 5%), Capex Spend 7MEUR (2014: 15M EUR).

Health & Safety

•     Contribute strongly to Risk Management Health & Safety priorities, particularly with customers and sales force
•     Regular conduct in the Risk Management plant and/or offices at least two (2) per month to assess H&S compliance, with documented report
•     Select and champion at least 1 important Risk Management safety action items, in consultation with RMC safety manager and GM

Business Development

•     Originate business leads, conduct market evaluations, and assess overall impacts for business opportunities in Nigeria
•     Review and assess project/proposal business and financial information, analyse risks and opportunities, and make recommendations.
•     Lead the preparation and presentation of business cases to management for approval.
•     Negotiate and close agreements and business contracts that meet Ready-Mix commercial, legal, and operational interests and criteria.
•     Co-ordinate the final review of projects plants/proposals and contracts, including required documentation before signing
•     Act as the primary point of contact for contracting and business development opportunities.
•     Lead a culture of continuous improvement through the analysis of successes and failures, and make effective/appropriate shifts in business strategy as necessary.

Marketing

•     Develop and maintain the Business Unit Marketing plan. Ensure planned marketing activities are executed optimally and effectively.
•     Collaborate effectively with Group & Country resources on Marketing and Communication activities
•     Provide/source expert advice, support and planning for developing and administering high-profile marketing initiatives, programs and projects relating to business and brand development.
•     Create business attraction in alignment with company Strategic Initiatives; advertising campaigns and marketing activities including branding, strategic research, writing, presenting, and creative development as well as implementing promotions.
•     Pricing: Custodian of pricing policy. Develops pricing guidelines for each Area and refreshes the same from time to time as necessary
•     Key Accounts: Take ownership of a few selected Key Accounts relationships in consultation with GM

Learning and Development

•     Ensure necessary level of competency and development for direct reports
•     Oversee functional training & development programs for the Sales force
•     Fully understand the necessary Sales approach (TOP model) and champion alignment in all areas
•     Ensure that Marketing organization & processes are fully aligned with evolution of the business in light of rapid expansion
•     Other responsibilities as may be agreed from time to time with the GM, noting that the business is fast evolving

Requirements

•     Graduate in Marketing, Business Administration, Economics or other related field. Master’s Degree in one of these    disciplines would be an added advantage; membership in related professional organizations. Experience at senior-level management and/or in dealing with high level business executives/decision makers is highly desirable. Business Acumen, entrepreneurial approach and high level of negotiation skills are critical to the role.

Remuneration

• Salary is very competitive and above industry standards.