• Social Media Expert At The Rainbow Book Club (RBC)

  • Posted on: 18 November, 2013 Deadline: 25 November, 2013
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  • The Rainbow Book Club (RBC) seeks to contribute to the development of African society by encouraging people to read. We believe that reading is one of the keys to creating an enlightened and self – empowering society. In particular, the RBC promotes reading amongst children and young adults.

    We are recruiting to fill the position of:

    Social Media Expert


    Job Description:

    •     Design and implement social media strategies, products and tools
    •     Drive the Group's ongoing efforts to integrate social and news media as a key component of its publicity campaign
    •     Drive the Group s engagement with the social community, including partners, prospects, volunteers, and art leaders daily via our social media properties
    •     Write, publish and maintain current content on Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other corporate social media properties with the aim of engaging audience
    •     Create and maintain social media content calendar.
    •     Meet with various stakeholders to collect content for calendar
    •     Monitor social properties for response opportunities
    •     Moderate user-generated posts and replies
    •     Respond to comments and replies quickly with poise and tact
    •     Translate marketing and PR content into highly engaging, social-friendly content
    •     Track effectiveness of individual posts and tweets
    •     Interpret insights and community conversations into actionable recommendations
    •     Influencer monitoring and engagement.

    Experience and Qualification:

    •     BA degree in Journalism, Communication, Marketing Public Relations or related field preferred
    •     At least two year in a similar role
    •     Must be familiar with all social media/blog sites
    •     Must have a functional twitter handle, Facebook
    •     Must have exceptional communication, interpersonal skills and a social personality by nature
    •     Strong ability for presentation skills (speaking and visual design) required
    •     Previous marketing, editorial, and/or public relations experience
    •     Proven ability to create and execute interactive social media campaigns
    •     Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications with a strong personal interactive reputation.

    Method of Application

    Qualified and interested candidate should send CV to: recruitment@rainbowbookclub.org with job title as mail title.

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