Graduate Social Media Manager at ARM Life

Job Summary
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.

Principal Duties and Responsibilities

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, YouTube, Google+ and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media message

Other Requirements

• Degree in Communications or Marketing,
• One to Two Years of Experience with Social Media Management,
• Marketing Experience, Content Creation, Copywriting, Graphic Design, Web Design and Strategy,
• Data Collection and Analysis, Technology Skills,
• Strong Verbal and Written Communication Skills,
• Attention to Detail, Self-Motivated,
• Creative Problem-Solving Skills,
• Experience with Major Social Media Platforms