Brand Executive at TGI Group of Companies

Job Description
Position Summary:

• Marketing, POS Procurement, BTL, Consumer Activation, Market Activation, Events, PR, Digital Marketing, Experiential Marketing, Out of Home (OOH).

Duties and Responsibilities

• Responsibility of all the BTL & Digital initiative Planning & Execution including leading & implement, Process Controls, People Management, Cross-Functional Support and Coordination, etc.
• Requires less supervision.
• Includes coordination with external agency & vendor handling.
• Breaking down the Annual & Quarterly Activations (BTL & TTL) Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
• Ownership & responsibility for excellence for all, BTL & TTL Initiatives as per Marketing Plans.
• Responsible for market activation programs, - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
• Liaise & Coordinate with internal departments (e. g. Sales, Finance & Supply Chain) & external partners (e.g. agencies, freelancers & vendors) to execute successful marketing initiatives across platforms & geographies.
• Execute Digital & Social Media initiatives.
• Responsibility of planning, developing and implementing PR strategies.
• Any other job which may be assigned by the management from time to time.

Qualifications

• MBA (Marketing) from University/Business School/Institute of repute.
• Relevant Functional Skills & Expertise.
• Problem Solving.
• Interpersonal Skills and Man Management.
• Agency/Vendor Management skills.
• Process & Procedure Implementation Skills.
• Good Communication & Presentation Skills.
• Team Spirit.
• Stress Management.
• Computer literacy and IT Skills.

Experience:

• Around 5 - 8 years’ experience in the Marketing function, in a FMCG & Services or Telecom environment,
• Good experience of executing BTL Initiatives (Consumer & Market activation, Events, POS procurement, OOH), PR, Digital Initiatives across diverse geographies.