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  • Team Lead, Digital Marketing at

  • Posted on: 10 October, 2017 Deadline: 15 October, 2017
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    Team Lead, Digital Marketing


    Job Description

    • If you live and breathe digital marketing, we want to talk to you.
    • We are looking for Team Lead, Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    Job Expectations

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
    • Design, build and maintain our social media presence across all digital channels
    • Have a strong grasp of current marketing tools and strategies and maximize them to’s advantage
    • Be able to lead integrated digital marketing campaigns from concept to execution.
    • Work with the marketing team, and supporting teams to launch campaigns on time and on budget
    • Measure and report performance of all digital marketing campaigns, and assess against goals
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams such as I.T, design, and sales to create landing pages, optimize user experience and increase client satisfaction through cohesive strategies
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Collaborate with agencies and other vendor partners
    • Stay up to date on and evaluate emerging digital technology developments and their relevance to business operations
    • Develop specific campaigns to create and maintain high levels of customer interaction
    • Manage and improve online content, considering SEO and Google Analytics
    • Forecast sales performance trends and act proactively to increase our market segment
    • Monitor competition and provide ideas for stand out

    The ideal candidate must:

    • Have a proven working experience in digital marketing
    • Have demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
    • Demonstrable experience in designing and implementing successful digital marketing campaigns
    • Strong understanding of how all current digital marketing channels function
    • Familiarity with web design
    • Excellent analytical and project management skills
    • Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Have experience in optimizing landing pages and user funnels
    • Have experience with A/B and multivariate experiments
    • Have solid knowledge of online marketing tools, best practices and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Have working knowledge of ad serving tools (e.g., DART, Atlas)
    • Have experience in setting up and optimizing Google Adwords campaigns
    • Have working knowledge of HTML, CSS, and JavaScript development and constraints
    • Have strong analytical skills and data-driven thinking
    • Be up to date with the latest trends and best practices in online marketing and measurement
    • Minimum of a Bachelor’s Degree in Public Relations, Mass Communication, Business, Marketing or Advertising
    • Proficiency with the MS Office Suite including Microsoft Word, Excel, and PowerPoint
    • Minimum of three years of experience working for a print or online publication

    Salary is competitive and commensurate with experience.

    Method of Application

    Applicants should use "Head, Digital Marketing" as the email title and send their CV's to:

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